Press releases

BAUER MEDIA POSTS RECORD REACH OF 18.2 MILLION LISTENERS

KISS, Absolute Radio And Magic Networks best ever performance

Bauer’s biggest network - Hits Radio Brand posts 6.4 million listeners

Dave Berry’s Absolute Radio Breakfast Show Is #1 Commercial Show With 2.2 Million Listeners

 Bauer Media Group

  • Bauer Media posts record reach of 18.2 million – growing 2% YoY
  • Digital reach is 13 million – growing rapidly at 8% YoY
  • 63% of Bauer Media’s listening is via a digital device compared to commercial radio average of 54% - up 3% YoY
  • National networks see record audience listening figures, including:
    • Absolute Radio (4.9 million up 8% YoY)
    • Magic (4.1 million up 8% YoY)
    • KISS (5.8 million up 1% YoY)
  • Sustained year on year growth across brands in London, including:
    • KISS (2 million up 5% YoY)
    • KISSTORY (890,000 up 34% YoY)
    • Magic (1.6 million up 1% YoY)

 Absolute Radio

  • Absolute Radio Network records best-ever audience figures with 4.9 million listeners – growing 8% YoY
  • Dave Berry’s show is the number one national commercial Breakfast Show with 2.2 million listeners – growing 14% YoY
  • Absolute Radio main station posts 2.4 million listeners
  • Digital-only extension stations see phenomenal growth, including record figures with:
    • Absolute 80s (1.8 million – growing 15% YoY)
    • Absolute 90s (913,000 – growing 21% YoY)
    • Absolute Classic Rock (716,000 – growing 12% YoY)

KISS

  • KISS Network records best-ever audience figures up to 5.8 million listeners – growing 2% YoY
  • KISS main station records 4.4 million listeners
  • Rickie, Melvin & Charlie’s Breakfast Show achieves an audience of (2 million) nationally and (900,000) in London YoY
  • KISSTORY posts its largest audience figures ever with 2.2 million listeners (up 18% YoY) – making it the biggest digital-only commercial station

Magic

  • Magic Radio Network records best-ever audience figures with 4.1 million listeners – growing 8% YoY
  • Ronan Keating and Harriet Scott’s national Breakfast Show reaches 1.3 million listeners
  • Digital-only extension stations see rapid growth, including three records:
    • Magic Soul (355,000 up 50% YoY)
    • Magic Chilled (336,000 up 24% YoY)
    • Mellow Magic (537,000 up 4% YoY)

  • Bauer’s biggest network - Hits Radio Brand posts 6.4 million listeners
  • Hits Radio national Breakfast Show with Gethin Jones, Gemma Atkinson and Dave Vitty reaches 349,000 listeners, up 53% YoY
  • Greatest Hits Network reaches 1.2 million listeners – growing 7%
  • Growth across regional stations, including:
    • Clyde 1 posts 553,000 listeners – growing 2% YoY
    • Rock FM posts 230,000 listeners – growing 10% YoY
    • Radio City 2 posts 218,000 listeners – growing 25% YoY

 

Dee Ford, Group Managing Director Radio, Bauer Media, said, “Commercial radio has never been more exciting, capturing the hearts and minds of audiences and these figures show it. This RAJAR, the Magic, Absolute Radio and KISS networks have all had their best-ever performances! At Breakfast, huge congratulations must go to Dave Berry on Absolute Radio, who has smashed all previous records and is the host of the number one commercial breakfast show in the UK. Gethin Jones, Gemma Atkinson and Dave Vitty are growing a new national audience on Hits Radio, just months in. The expert curation of exciting music formats such as Absolute 80s and 90s and KISSTORY – all pioneered by Bauer in a digital age – have become firmly established and have grown into much-loved brands.”

 

Source: RAJAR / Ipsos - MORI / RSMB, period Q3 2018, all stations and groups results are reported on their specified reporting period and TSA.

 

== Ends ==

 

For more info:

Cat Martin Communications Director, Bauer Media

E: cat.martin@bauermedia.co.uk

T: 020 7432 3317/07932 746 363

 

Amelia O’Shea, Bauer Media (Radio)

E: amelia.oshea@bauermedia.co.uk

T: 0207 432 3417 /07718 489 342