Bauer Media has signed Dawn French as the station voice of national radio brand – Greatest Hits Radio. The station will play the biggest songs of the 70s, 80s and 90s, listeners will discover an upbeat, authentic, fun and entertaining format where the ‘Good Times Sound Like This’.
Nothing short of a comedy legend, Dawn embodies the station’s brand values and is well known to the UK public for decades of award winning comedy and acting roles including playing the irrepressible Geraldine Granger in The Vicar of Dibley. She is currently staring alongside Julian Clary in Snow White at the London Palladium.
Greatest Hits Radio will target an audience who are loving life more than ever before, and perfectly complements its sister national radio station ‘Hits Radio’ both stations will sit within the Hits Radio Network.
Andy Ashton, Network Content Director, said: “Dawn is one of the UK’s most loved and instantly recognisable performers. Her voice and personality set the tone for Greatest Hits Radio perfectly. The greatest hits from the 70s, 80s and 90s… Queen, Blondie, Elton John, Billy Joel, Prince and David Bowie AND Dawn French? What’s not to love!?”
Greatest Hits Radio has its roots in deep audience insight combined with world-class programming expertise. It has been tailored to engage an audience of ‘Reclaimers’. These 40-59-year olds are ageless in attitude and seeking a station which evokes an emotional and palpable connection – partly because the music they will hear will be a part of the fabric of their formative years, and partly because the presenters share their passions – for music and for finding the joy in every corner of life.
The Greatest Hits Radio Network will be available on national DAB, FM in the West Midlands and Liverpool, AM, online, and on mobile devices.
Advertisers will be able to access this valuable and scaled audience nationally, regionally or locally.
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For Further information:
Cat Martin - Communications Director, Bauer Media
0207 432 3317/07932 746363
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.