Bauer Radio has appointed Charlotte Greenman as Social Media Editor - a newly created role that will develop and lead the social strategy of Bauer’s national and local radio brands.
In her new position, Charlotte is responsible for elevating the social output from the stations, including studio videos, celebrity interviews, competitions and showcasing commercial partnerships.
The role ensures that Bauer Radio’s portfolio of award-winning brands are underpinned with an aligned strategy offering benefits to our commercial partners as well as increasing audience engagement.
From working as the Social Media Lead for EastEnders to becoming Radio 1’s first social producer, Charlotte has been at the leading edge of social media for over ten years. Having lead social media strategy for music brand Vevo UK and then joining Birmingham agency One Black Bear, Charlotte brings a full range of experience. She is currently leading the BBC’s Body Positive Campaign.
Bauer Radio’s Digital Content Director, Brett Spencer said, “Charlotte’s experience to date across radio, music and the commercial sector means she is the perfect person to lead Bauer Radio’s social strategy. Bringing wide-ranging skills and expertise to our production teams, we know she’s going to be a huge asset.”
Charlotte commented, “There’s an incredible opportunity at Bauer Radio to build on the great work that the stations have been doing individually and to develop a cohesive social strategy across the radio portfolio. I’m so thrilled to join this group of exciting and passionate people and can’t wait to get started.”
Charlotte assumed her new position this week and reports to the Digital Content Director, Brett Spencer.
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About Bauer Media Group:
The Bauer Media Group is one of the world’s most successful media companies. We embrace tradition while still keeping our finger on the pulse. Our people create magazines, digital formats, and radio on four continents. With more than 700 magazines, 400 digital products, and 100+ radio stations, we inform and entertain millions of people every day. Simultaneously, we are shaping tomorrow: with investments in online comparison platforms and other young business models, we are setting the course for a successful future as a global portfolio company.
For further press information please contact:
Cat Martin – Bauer Media Communications Director (Radio)
T: 0207 432 3317 M: 07932 746 363
Amelia O’Shea – Bauer Media Communications Manager (Radio)
T: 0207 432 3417 M: 07718 489342