Bauer radio stations have announced that in line with this Thursday’s #ClapForOurCarers event, they will be changing their digital DLS messages to praise NHS workers, carers and key workers.
In addition to existing messages relating to programmes and ‘now-playing’, a scrolling message will appear from each radio station, sharing their thanks.
“Scala Radio wants to thank all NHS workers, carers and key workers across the UK – our heroes!” is an example of the text that will appear.
The new message will appear from this Thursday and every Thursday as along as the Coronavirus situation is ongoing – running from the morning through until the late evening.
Dee Ford, Group Manging Director of Bauer Radio said “Our much-loved radio stations are in the privileged position of being allowed into people’s living and working spaces at a time when we are all having to keep our distance. It is with this power that we wish to send our upmost appreciation for all the incredibly hard-working people who are doing their best to keep us all safe and well in the continuing crisis. We hope they and all of our listeners see this message and continue to remain positive and resolute.”
Today’s news is the latest gesture in addition to continued on-air support from Bauer Radio brands, which has included pausing at 8pm every Thursday to recognise and pay tribute to NHS staff and key workers in the ‘Clap For Carers’ event.
Individual stations have also been applauding key workers by sharing listener stories and mentions on-air and social, to highlight their great work. Hits Radio recently launched ‘Hero Hour’ to share such dedications across the network twice a day, whilst Metro Radio is saluting North East local heroes in a billboard campaign that allows the public to highlight someone or an organisation that has gone above and beyond during the current Coronavirus period.
- ENDS -
For Further Press Information on Bauer Media, please contact:
Cat Martin (née Macdonald) – Communications Director Bauer Media
M: 07932 746363
Amelia O’Shea – Communications Manager, Bauer Media (Radio)
T: 020 7432 3417 M: 07718 489342
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.