Coldplay Strike Collaboration with Bauer Media Group
With exclusive multi-platform content set to span radio, magazine media, digital and TV
One of Britain’s biggest bands, Coldplay, are set to collaborate with Bauer Media Group to stage an intimate gig at the London Palladium next month. The collaboration marks a first for Bauer with live music feeds and more exclusive content set to be leveraged right the way across the group’s multiplatform brands spanning radio, magazine media, digital and TV.
The band - who recently performed to more than 350,000 fans at four sold out Wembley Stadium shows - will play songs from their acclaimed A Head Full Of Dreams album to just 2,000 lucky competition winners.
Coldplay tickets will be made available to listeners of Absolute Radio and Magic Radio. There will also be chances to win across The Bauer City Network, KISS, heat, Cool FM, Downtown and Q magazine and Box TV.
The gig will also offer a meet and greet for Bauer’s Charity Cash For Kids. The organisation, which raised 18.1 million in 2015, responds to the needs of children in local communities so they can live life to the full and realise their individual potential.
Commenting ahead of the performance, James Curran, Director of Music for Absolute Radio and Magic Radio said “A band as important and loved as Coldplay presents a distinctive opportunity for Bauer – we are in a unique position to leverage our multi-platform brands to ensure the greatest impact for the collaboration”.
The gig will be broadcast in live and in full on Absolute Radio on Friday 11th November at 8pm and furthermore highlights will be played on the Bauer City Network and Magic Radio. Editorial coverage will feature in Q Magazine accompanied by digital and social media support across all brands.
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.