The team behind the eagerly-awaited classical entertainment radio station Scala Radio has created a unique commercial partnership with iconic entertainment brand Disney sponsoring Simon Mayo’s brand-new mid-morning show – the first ever commercial partner for the presenter.
The world-leading entertainment and film brand will sponsor the station’s flagship show for six months celebrating upcoming movie releases including the major live-action reboot The Lion King featuring Beyoncé as well as the re-imagined Dumbo film, Aladdin and Artemis Fowl.
In addition, the station will launch with a number of other partners seeking to connect with this unique audience of cultural explorers who want to live where the energy is, and who love classical music whilst leading a modern life. They include: Kilimanjaro Live Ltd. promoting Andrea Bocelli & Hans Zimmer, Regent’s Park Open Air Theatre, Sandals Resorts, AJ Bell and Salisbury International Arts Festival.
Simon Kilby, Chief Revenue Officer Bauer Media said: “Our insight has uncovered a modern audience using films as a gateway to classical music and this launch partnership with Disney for Simon’s first commercial show is a brilliant fit for the cultural explorers of Scala Radio.
“This bespoke creative campaign will capture our audience’s imagination with the most eagerly-awaited Disney titles arriving in 2019 accompanied by a modern classical soundtrack fitting of its place in modern life.”
The bespoke Scala Radio and Disney campaign, which is brokered by OMD, runs from 4th March until 4th August and encompasses branded content across radio and digital platforms featuring a suite of individual Disney entertainment products.
Bringing together familiar masters along with fresh and exciting new classical pieces, Scala Radio will feature special guests, intriguing mini-series’, and shows about classical music in popular gaming and mindfulness. The station launches at 10am on 4th March with a familiar voice: Simon Mayo - with an eclectic mix of classic and contemporary music, listener requests and confessions with a classical twist, along with special guest and fellow Scala Radio presenter conversations.
Joining Simon on his Saturday show will be food and wine expert Nigel Barden taking listeners on a culinary journey with a shopping basket full of suggestions for the weekly shop, recipes to try, where to source the freshest ingredients and the perfect drink accompaniment for the dish whilst listeners choose the perfect classical soundtrack for the meal.
Re-scan to receive Scala Radio on national DAB Digital Radio or listen online, via mobile apps and will be available on smart speakers. Further information on how to listen can be found at www.scalaradio.co.uk.
Notes to editor:
Full list of launch commercial partners for Scala Radio: AJ Bell, Bensons for Beds, Davidstow Cheddar, Disney, Emerald Waterways, Kilimanjaro Live Ltd. promoting Andrea Bocelli & Hans Zimmer, Regent’s Park Open Air Theatre, Salisbury International Arts Festival, Sandals Resorts, and Royal Historic Palaces.
Full schedule for Simon Mayo’s Saturday show:
10am – Countdown of the Official Scala Singles Chart – compiled by the Official Charts Company and featuring the most streamed classically inspired tracks across the UK from the past week;
11am – Nigel Barden on food and drink;
12pm – Simon introduces an author to the Scala Radio Book Club. Confirmed guests include Melvyn Bragg (9th March), Emily Dean (16th March) and David Hepworth (23rd March).
For more information:
Cat Martin – Communications Director, Bauer Media – email@example.com - 07932 746 363
Sian Collins – Senior Commercial Communications Executive, Bauer Media – firstname.lastname@example.org – 07718 124 791
About Scala Radio:
Scala Radio is a brand-new entertainment radio station that breaks the mould of classical music in the UK. Presenters include Simon Mayo, Angellica Bell, Chris Rogers and musical innovator Goldie. The station plays familiar masters from Mozart and Holst to surprising new works from living composers Karl Jenkins, Rebecca Dale, Thom Yorke (Radiohead), film scores and musicals plus music performed by bright young artists like Sheku Kanneh-Mason. Scala Radio is for those that love classical music and lead a modern life.
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.