Bauer Media’s Grazia magazine today announces Kim Kardashian West as its global cover star.
As part of a ground-breaking project, Kim will feature on the cover of Grazia UK in addition to 11 of Grazia’s international editions.
A specially designed Grazia UK digital cover (above) will be available exclusively via Apple News+.
The issue, available on UK newsstands and digitally on Apple News+ on Tuesday 6 October, will include an exclusive interview with Kim Kardashian West plus a photo shoot promoting the launch of her SKIMS shape-enhancing undergarments.
SKIMS launches today at Selfridges London, Manchester and Birmingham as well as online at Selfridges.com.
Hattie Brett, editor of Grazia UK, commented: “I knew it would take a unique star to appear simultaneously on 12 international editions of Grazia. From Italy to India, Mexico to Australia – Kim Kardashian West’s face is instantly recognisable on a global scale.
“Together with her family, Kim has changed the way the world sees reality TV and uses social media. But more than that, she is a hugely successful businesswoman and legal campaigner. In our exclusive interview she opens up to Grazia’s Paul Flynn about everything from motherhood to Kanye’s experience of Covid-19.
“As she approaches her 40th birthday and announces the end of Keeping Up With The Kardashians, this is a landmark year for Kim and we are thrilled to work with her on this project.”
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About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
SKIMS is the new, solution focused approach to shape enhancing undergarments, created by Kim Kardashian West. Searching for the best shapewear and underwear over the years, Kim became frustrated with the lack of options available and couldn’t find anything that offered the right support, coverage or shade. This led her to cut up and dye pieces at home, sewing them together to get the solutions and results she wanted. SKIMS is Kim’s answer to shapewear that actually works. Designed to smooth, enhance, lift and tone - each piece has a solution for every body.
For media enquiries relating to Grazia magazine please contact:
Communications Director, UK Publishing, Bauer Media
M: 07739 516345
For media enquiries relating to SKIMS please contact:
Liz Matthews or Jordan Mitchell at Liz Matthews PR