Bauer Media’s GRAZIA magazine has this week published a special fashion issue that celebrates the British fashion industry and explores how the global pandemic is changing the way both brands and customers are viewing luxuries right now.
In a first for Grazia UK, the magazine has replaced its normal fashion shoot and red-carpet imagery with specially commissioned artworks that will be auctioned off for COVID-19 related charities. The three covers have been created by critically acclaimed British fashion designers Erdem and Richard Quinn for the newsstand issues and Instagram artist Sara Shakeel for the subscriber issue. Erdem’s original sketches will be auctioned off to benefit the Emergency Designer Network and Richard Quinn’s will be auctioned off to benefit #VisorArmy, a group of designers and milliners making PPE for frontline healthcare workers.
The issue itself is dedicated to how the fashion industry has come together during this challenging time, including exclusive interviews and reports from Caroline Rush, Chief Exec of the British Fashion Council, and Livia Firth, Co-founder and Creative Director of Eco-Age. The issue will explore how brands and creatives have rallied to make PPE for frontline workers, why the industry’s designers are reassessing their values in quarantine, how the pandemic could alter the industry’s environmental practices for the better, and what all of this will mean for our lives and wardrobes.
Commenting on the new issue, Hattie Brett, Grazia Editor said: “What does luxury mean in the age of COVID-19? That is the concept we wanted to explore in this special issue of Grazia. When we spoke with some of the British fashion industry’s leading creatives, it’s clear we’ve all developed a new appreciation of nature. We are delighted designers Erdem and Richard Quinn have created illustrations around the theme of nature for this special issue of Grazia – and that we are auctioning the original sketches to raise money for two relief funds providing essential PPE equipment for frontline workers. The Covid outbreak has evidently been challenging for the industry, but it’s amazing to see what brands and creatives have done and how they’ve all come together to fight back.”
This week’s Grazia magazine is the latest in a series of specially created issues in response to Coronavirus, including the 31st March issue that featured four NHS frontline workers on cover. It is available on newsstands today (Tuesday 5th May) and online at GreatMagazines.co.uk, and available as a digital download on Apple News +, Google Play and Kindle.
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About Bauer Media UK:
Grazia magazine is published by Bauer Media UK. Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately-owned media businesses with media assets all over the globe.
For further information, please contact:
Susie Asbury, Communications Director, Magazines, Bauer Media
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Odelia Yu, Senior Commercial Communications Executive, Bauer Media
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