Kerrang! Radio have this week launched a new social action campaign, Revolution Rock, with the aim to raise awareness of the power of music for positive change. The station has teamed up with The Joe Strummer Foundation – a charity that works with non-profit music initiatives in the UK and abroad – seeking to highlight the life-changing work they do.
The on air and online campaign will run for two weeks throughout August and includes an Instrument Amnesty, where Kerrang! Radio listeners are encouraged to donate their unwanted instruments, to be re-distributed by The Joe Strummer Foundation to those in need. See breakfast show presenter, Sophie K kick off the campaign by donating an unused amp.
The initiatives that Kerrang! Radio aim to showcase are those that help people in crisis, from those suffering in terrible poverty to those in poor mental health. As well as interviews with some of those whose lives have been turned around due to the work of the Joe Strummer Foundation, Revolution Rock will feature interviews with the great and good of the rock world, including Linkin Park’s Mike Shinoda, Slipknot and Stone Sour frontman Corey Taylor, Korn frontman Jonathan Davis, Andrew WK, and Frank Turner, all discussing the positive impact music can have on those in crisis.
Ric Blaxhill, Music and Content Director for Kerrang! Radio said –
‘We felt it was important to shine a light on the amazing work that music charities are doing to change people’s lives on a daily basis. The Joe Strummer Foundation are a leading example of this – be it helping provide musical instruments in poor schools, music mentoring for the homeless or underprivileged, helping youths find a way out of gang crime, or music therapy for mental health issues. The power of music and the amazing work these projects do should not be underestimated.’
Tom Morello (Rage Against the Machine, Audioslave, Prophets of Rage) has backed the campaign, saying - ‘the idea is that music can reach people and speak the truth to people in a way that almost no other art or medium can. It’s a great way to bring people together.’ See the video here.
Kerrang! Radio recently added nearly a third more listeners in the latest RAJAR, hitting 692,000 weekly listeners. You can listen to the station online at kerrangradio.co.uk, on mobile apps, Freeview TV channel 717 and through smart speakers and voice activated devices.
For more information on the campaign and to donate, head to kerrangradio.co.uk/revolutionrock
For Further Press Information, please contact:
Cat Martin (née Macdonald) – Communications Director, Bauer Media
T: 0207 432 3317 M: 07932 746363
Sian Collins – Communications Executive, Bauer Media