KISS has today announced that Dating Dilemmas with Amelia Dimoldenberg is expanding this February with Nando’s. The segment will celebrate the month of love by not only spicing up audience’s mornings every Thursday on KISS Breakfast with Jordan and Perri but also on social media through a new weekly video series, promoting Nando’s new hottest spice ever. Their fiercest, fieriest spice yet, taking the top spot on the PERi-ometer!
Jordan’s, Perri’s, Amelia’s and the KISS brand’s close relationships with youth audiences means they’re constantly creating content that resonates with their lives. According to recent Bauer Media research, 38% of listeners say they have a closer relationship to their favourite radio station now compared to pre-lockdown. They agree that presenters have understood the importance of connecting with a new honesty, humanity and authenticity, leading to over 40% of listeners stating that radio provides them with company, up 6% since April 2020.
To boost the love this Valentine’s Day, Dating Dilemmas will expand into a weekly video series. Zoom-style video versions of the fan-favourite radio segment will sit on KISS social channels every Thursday, allowing Amelia to serve up even more rounds of wisdom.
Amelia is best known for her popular YouTube series Chicken Shop Date, in which she interviews some of the biggest names in the industry in fried chicken restaurants. With over 40 dates garnering more than 80 million views, including KISS favourites Aitch, Headie One, Jade Thirwall and KSI, Amelia was crowned the KISS Dating Expert and naturally delivers her best – and somewhat unique – dating advice to the different romantic dilemmas sent in by listeners.
Amelia said: “We all need a little help with love sometimes, and with most of us spending Valentine’s Day in lockdown this year, I’m sure we have more dating dilemmas than ever before. I’m so excited to extend the segment further with Nando’s to help even more listeners, share the love and spice up their Thursdays!”
KISS Content Director, Rebecca Frank added “From partnering with Nando’s to launch KISS’ Haunted House Party virtually for the first time last Halloween to elevating our much-loved Dating Dilemmas in time for V-Day, at KISS we are constantly developing and introducing fresh editorial and commercial content that reflects our audience’s everyday lives, wants, and needs.”
The partnership was brokered by Essence Global.
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For further press information, please contact:
Cat Martin – Bauer Media Communications Director (Radio)
Odelia Yu – Senior Commercial Communications Executive, Bauer Media
The KISS Network is a national multi-media entertainment brand with 5.1m listeners a week. From the mainstream to what’s new and different, KISS connects with its audience through its multi-platform strategy of delivering content around the music they’re into, and the popular culture they love.
Playing the freshest beats to old skool and anthems, the network is also home to two breakout standalone digital stations, the UK’s most listened to digital commercial station KISSTORY (Old Skool and Anthems) and KISS Fresh (Non-Stop New Beats), plus the network now offers additional genre specific stations KISS Dance, KISS Jams and KISS Garage which are available online or via the KISS Kube App.
Nando's is a South African restaurant chain that specialises in Portuguese-African food, including its signature flame-grilled peri-peri style chicken. Founded in Johannesburg in 1987, Nando's operates over 1,000 outlets in 35 countries.
Today, there are over 410 Nando’s restaurants in the UK and Ireland, but the story starts long before the first UK restaurants opened here in the West London suburb of Ealing. It’s a story of discovery, passion and ambition. It’s an evolving story too, so while Nando’s always looks back on where they’ve come from with pride, it’s where they’re going next that really gets us excited.
PERi-PERi is the heart and soul of Nando’s. For centuries the people of Southeast Africa have used PERi-PERi to bring fire to their food. It is in Mozambique’s rich soil and blistering sunshine that the African Bird’s Eye Chilli grows into its fiery best. When Portuguese explorers arrived there, they were enchanted by its flavour. They added a squeeze of lemon and a kick of garlic and turned PERi-PERi into a very well-travelled spice. Which is how, many years later it ended up in Rosettenville, Johannesburg.
More information on Nando’s here https://www.nandos.co.uk/ordering-online