Magic Radio’s Ronan Keating and Harriet Scott have answered the call from listeners across the UK to help lift their spirits by flipping to a 100% Christmas playlist.

The station has been working hard to bring seasonal joy earlier this year, having kicked off Christmas in August with the much talked about ‘Magic 100% Christmas’ pop-up station and this month’s #ChristmasNow campaign, which encouraged listeners and celebrity guests including Kylie, Gary Barlow and Sam Smith to put up their Christmas decorations early.

Now the station is to overhaul its entire playlist once more to bring nothing but festive favourites from now until December 27^th. To kick off the festivities, the station welcomed Dolly Parton onto Magic Radio Breakfast with Ronan Keating and Harriet Scott to play the first Christmas song as well as a selection of songs from her new album, ‘A Holly Dolly Christmas’.

Speaking about the launch of 100% Christmas on Magic, Content Director Tony Moorey said “Like our listeners, we are simply huge fans of Christmas at Magic Radio, and having seen the need for some more cheer this year we thought it only right to flip our playlist once again. Aiming to be the perfect soundtrack for all, including those working from home and missing their usual work-place Christmas soundtrack, or anyone looking to get into the festive spirit as they do their online Christmas shopping, tree decorating or present wrapping; we’ll have plenty in store.”

Magic Breakfast’s Ronan Keating and Harriet Scott said “Christmas songs bring so much cheer and we have been asked by so many of our listeners to switch the station. We listened and agree that the nation NEEDS Magic Radio 100% Christmas more than ever before. So, switch us on and settle in. It’s Christmas songs all day every day from now on in.”

In 2018, Magic Radio was the first UK radio station to ever switch their playlist to non-stop Christmas music.  The move led to record listening figures with the highest audience in the Magic brand’s 20-year history.

It is also announced today that the stations will bring listeners a very special virtual Christmas concert in lieu of their usual London Palladium extravaganza which was unable to go ahead. ‘The Magic of Christmas’ will feature special performances from Gary Barlow, Sam Smith, Jess Glynne, Leona Lewis, Roachford, Jamie Cullum and The Shires, all performing festive hits.

Hosted by Ronan Keating and Harriet Scott, the event will take place as a Facebook Watch Party at www.facebook.com/magicradio on Sunday 29th November at 6pm, followed by an on-air broadcast on Tuesday 1^st December at 7pm.

For more information on 100% Christmas and the Magic of Christmas event, head over to magic.co.uk.

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For Further Press Information on Magic Radio, please contact:

Cat Martin (née Macdonald) – Communications Director Bauer Media
M: 07932 746363

Amelia O’Shea – Communications Manager, Bauer Media (Radio)
M: 07718 489342

About Magic Radio Network

Magic Radio entertains listeners across the UK on Digital Radio, with the perfect mix of music and entertainment to lift your day. Home to Magic Breakfast with Ronan Keating and Harriet Scott, the station is also host to sell-out events including Magic at the Musicals and the Magic of Christmas.

You can listen to Magic Radio in London on 105.4FM and nationally via the Magic App, at magic.co.uk, on Sky Channel 0180, Freeview Channel 715, Virgin Media 928 and as a music TV channel on The Box Plus Network. 

The Magic Radio Network, with a total reach of 4.2million, includes digital stations, Mellow Magic playing timeless relaxing classics, and Magic Chilled creating a contemporary music escape featuring Pop & R&B, from the 90s to Now. A host of presenters including West End favourites, Ruthie Henshall and Jonathan Bailey can be found playing the best from stage and screen on Magic at the Musicals, while Magic Soul plays the best of Soul and Motown, with singer Lemar on Weekend Breakfast and new station Magic Radio at the Movies. All these services are available on DAB Digital Radio, online and via mobile apps.

To find out more about the Magic Radio Network’s different stations, music, events and presenters, head to www.magic.co.uk