Bauer Media’s Magic Radio is set to launch its most ambitious multi-platform film campaign to date with Warner Bros. Pictures UK. In a world first, the radio station is set to take the entire radio station to Paris for the day on 8th November, with every single show - including Breakfast Show hosts Ronan Keating and Harriet Scott - celebrating the forthcoming film, Fantastic Beasts: The Crimes of Grindelwald.
The campaign aims to build excitement ahead of the November 16th release of the hugely anticipated new film, the second of five all-new adventures in the Wizarding World created by J.K. Rowling. The radio station will transport its listeners to the magical streets of Paris, where Fantastic Beasts: The Crimes of Grindelwald is mainly set, and will be broadcasting dynamic live links from the world premiere during Drivetime with Richard Allison.
Prior to the huge outside broadcast in Paris, Ronan and Harriet’s breakfast show will recruit fans of the Wizarding World to come to London St Pancras with a chance of winning a place with them on the Eurostar bound for Paris. Ronan and Harriet will continue to broadcast the breakfast show live from the train, with the show finale as it pulls into Gare du Nord in Paris. The following 24 hours will be broadcast from a specially created studio on the Seine overlooking the Eiffel Tower.
This multi-platform campaign will encompass a combination of radio, social and digital platforms with a dedicated hub on Magic Radio website hosting all the content including social and video as the presenters explore Paris.
Alex Lewis, Senior Vice President and Director of Marketing, Film, at Warner Bros. Entertainment UK, said, “With Fantastic Beasts: The Crimes of Grindelwald being set primarily in the French capital city, what better way to celebrate than to take Magic Radio to Paris? We are delighted to team up with Bauer once more on this incredible franchise, following the success of our partnership for the first film.”
Simon Kilby, Group Commercial Director at Bauer Media, said, “We’re thrilled to partner with Warner Bros. Pictures UK once again. Our insight and understanding of the family-focused Magic Radio audience, coupled with our programming expertise has created a campaign which will totally immerse the audience in the magical world of Fantastic Beasts in Paris itself through an entertaining & interactive creative adventure. Branded content at its best!”
The campaign runs from 5th November to 16th November and is brokered by PHD. The campaign builds on the previous successful campaign for the first movie in the series, Fantastic Beasts and Where To Find Them.
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Notes to editors
Full list of Bauer radio brands:
For further information, please contact:
Jessie Allen, Tom Broughton or Leah Fullalove at MWW PR
T: 0207 046 6080
For Further information:
Cat Martin - Communications Director, Bauer Media
0207 432 3317/07932 746363
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Fantastic Beasts: The Crimes of Grindelwald
Warner Bros. Pictures’ Fantastic Beasts: The Crimes of Grindelwald is the second of five all new adventures in the Wizarding World™ created by J.K. Rowling. The film features an ensemble cast led by Eddie Redmayne, Katherine Waterston, Dan Fogler, Alison Sudol, Ezra Miller, Zoë Kravitz, Callum Turner, Claudia Kim, William Nadylam, Kevin Guthrie, Poppy Corby-Tuech, and Brontis Jodorowsky, with Jude Law and Johnny Depp.
Fantastic Beasts: The Crimes of Grindelwald reunited director David Yates, screenwriter/producer J.K. Rowling, and producers David Heyman, Steve Kloves and Lionel Wigram, all of whom had collaborated on Fantastic Beasts and Where to Find Them. Tim Lewis, Neil Blair, Rick Senat and Danny Cohen served as executive producers.
Warner Bros. Pictures presents a Heyday Films Production, a David Yates film, “Fantastic Beasts: The Crimes of Grindelwald.” The film is being released worldwide in 2D, 3D, 4D, Dolby Cinema and ScreenX in select theatres and IMAX by Warner Bros. Pictures. fantasticbeasts.net