Now in its fourth year, the Parkers New Car Awards are back for 2021 to reflect the findings of the team’s expert reviewers in a turbulent year for the industry.
Parkers.co.uk today reveals the 63 cars, vans, pickups and services shortlisted in the Parkers New Car Awards 2021.
The awards reflect the views of Britain’s car-buying public, and have been shaped by detailed analysis of Parkers.co.uk traffic: 77% of site visitors are researching cars from multiple market sectors, basing buying decisions on monthly budgets and what they can afford – rather than the traditional view that buyers shop within specific vehicle categories.
Once again, the major lifestages of Parkers users, of which there are more than three million* visits per month, have been reflected in the award categories which include Best First Car, Best Small Family Car and Best Car for Thrill-Seekers.
Parkers.co.uk has shortlisted the cars its expert reviewers have tested independently and rigorously, analysing cost-per-month, value, quality, overall excellence and fitness for purpose.
New awards categories have been added to reflect the buying habits of Parkers.co.uk users. These are Best Small and Best Large Electric Car and Best Electrified Van.
Keith Adams, Parkers.co.uk editor, commented: “The Parkers new car awards reflect that buyers are increasingly buying around a monthly budget. So, many of our shortlisted cars feature particularly competitive monthly deals. But it isn’t all about cost – we’ve combined what we know about our users with more than 100 years of car reviewing expertise on our team. It’s a fabulous line-up of exceptional cars this year – with many of them being launched in particularly trying times.”
In addition, you can get involved by telling us what your favourite cars are on the shortlists for a chance to win a £50 Amazon gift voucher. T&Cs apply (www.parkers.co.uk/car-awards-competition/)
The winners of the Parkers New Car Awards 2021 and the Parkers New Car of The Year 2021 will be announced on 26 October 2020. You can see the shortlist announcement here: https://www.parkers.co.uk/car-awards/
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SHORTLISTED CARS AND AWARDS
Best First Car
Best Small Family Car
Best Medium Family Car
Skoda Octavia Estate
Best Large Family Car
Best Small Electric Car
Best Large Electric Car
Tesla Model 3
Best Car for Thrill-seekers
Ford Fiesta ST
Lotus Evora 430
Porsche Cayman GTS
Best Car for Sun-seekers
Porsche 718 Boxster
Volkswagen T-Roc Cabriolet
Land Rover Defender
Best Luxury Car
Best Company Car
Skoda Superb iV
Tesla Model 3
Best Small Van
Citroen Berlingo/Peugeot Partner/Toyota Proace City/Vauxhall Combo Cargo
Ford Fiesta Van
Ford Transit Connect
Best Medium Van
Citroen Dispatch/Peugeot Expert/Toyota Proace/Vauxhall Vivaro
Ford Transit Custom
Best Large Van
MAN TGE / Volkswagen Crafter
Best Electrified Van
Citroen e-Dispatch, Peugeot e-Expert, Vauxhall Vivaro-e
Ford Transit Custom PHEV
Renault Master ZE
Best New Car Finance
Best Used Car
Parkers.co.uk is one of the UK’s biggest motoring advice websites, drawing over 3 million visits a month who consume our expert car reviews, buying tools, valuations, advice, features and cars for sale (GA, August 2020).
For further information, visit www.parkers.co.uk or please contact Keith Adams or Tim Pollard on the numbers above
*Based on Google Analytics data, August 2020
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
For further press information please contact:
Jess Blake, Communications Director (Publishing), Bauer Media
T: 07739 516345