Bauer Media, the UK’s biggest magazine publisher and Europe’s leading digital radio and audio business, is bringing the inimitable pop bible Smash Hits magazine back for a one-off special in partnership with the new West End musical & Juliet – the most famous love story of all time… remixed.
The special mini magazine will be distributed to select London Underground stations, taking readers back in time to celebrate some of the biggest pop anthems ever. The special issue is dripping in nostalgia with all the classic Smash Hits features from a ‘5 minutes with’ interview with *NSYNC and poster, song lyrics, wordsearch, chat with Adam Lambert and Britney trivia. Jessie J also braces the epic Biscuit Tin interview.
The issue will include a feature on Max Martin and more about & Juliet – driving awareness of the hit-packed West End show making its London debut this November.
Using Smash Hits’ iconic pop credibility, the special mini mag will seek to connect with travel-goers in the city through a dose of musical nostalgia and fun synonymous with the & Juliet soundtrack. The show features music of pop super producer Max Martin including songs from Backstreet Boys, Justin Timberlake, Britney Spears and Katy Perry.
Commenting on the partnership, Abby Carvosso Group Managing Director Bauer Media Advertising said: “Magazines have the power to deliver high quality attention at exceptional value for advertisers and what better way to capture attention than bringing the iconic Smash Hits back for a one-off special. This unique partnership has seen us connect with pop fanatics through the pioneering voice in pop culture to drive audiences to & Juliet.”
The full list of features in the 12pp one-off special:
- Editor’s letter from Jordan Paramor
- Interview with Adam Lambert
- 5 Minutes with NSYNC
- NSYNC poster
- Britney Spears in numbers
- Song lyrics (I Kissed a Girl + Backstreet’s Back)
- Biscuit Tin interview with Jessie J
- Which 90s band would you be in? quiz
- Feature on Max Martin
- & Juliet ad page.
50,000 issues of the one-off special of Smash Hits will be distributed to a selection of central London Underground stations brand to hand by Frontline on 4th November – celebrating & Juliet’s West End debut at the Shaftesbury Theatre.
Tickets available at www.andjulietthemusical.co.uk
Notes to editors
Full list of stations the one-off special issue of Smash Hits will be available for free at on Monday 4th November:
Embankment; Charing Cross; Hammersmith; London Bridge; Old Street; King's Cross; Liverpool Street; Holborn; Royal Opera House; London Palladium; The Theatre Café; Leicester Square (around the square); Leicester Square (station); Covent Garden; Leicester Square; Piccadilly Circus; Charing Cross; Waterloo; Victoria; Oxford Circus; Tottenham Court Road.
Get tickets at www.andjulietthemusical.co.uk
& Juliet, Shaftesbury Theatre, 210 Shaftesbury Avenue, London, WC2H 8DP
T: 020 7379 5399
Monday - Saturday 7.30pm
Thursday & Saturday 2.30pm
Running Time 2 hours 30 minutes with a 15 minute interval.
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
About & Juliet
THE MOST FAMOUS LOVE STORY OF ALL TIME. REMIXED.
What if Juliet’s famous ending was really just her beginning? What if she decided to choose her own fate?
Join Juliet on this sensational journey of self-discovery and second chances, told through some of the most glittering pop anthems of the last three decades from legendary songwriter Max Martin, including …Baby One More Time, Since U Been Gone, Roar, Everybody (Backstreet's Back), Love Me Like You Do and Can’t Feel My Face, all brilliantly arranged by the Tony and Grammy Award-winning orchestrator Bill Sherman.
Brought to life by an award-winning creative team in an explosive fusion of styles, this vibrant and vital brand-new West End musical is directed by Luke Sheppard (In the Heights) with a story by David West Read (Netflix’s Schitt’s Creek), electrifying choreography from Jennifer Weber and stunning set design from Soutra Gilmour.
& Juliet is the hilariously irreverent new musical that proves when it comes to love, there’s always life after Romeo…
Get tickets at www.andjulietthemusical.co.uk
For more information please contact:
Cat Martin - Communications Director, Bauer Media
E: firstname.lastname@example.org | T: 07932 746363
Sian Collins - Senior Commercial Communications Executive, Bauer Media
E: Sian.email@example.com | M: 07718 124791