Terri White has been appointed Editor-in-Chief of Bauer Media’s flagship film and entertainment brand, Empire.
White is an award-winning editor with fifteen years’ experience working for publishing companies on both sides of the Atlantic. She joins Bauer from Time Out New York where she worked as Editor-in-Chief, overseeing the brand’s editorial direction and content across all platforms. Under her leadership, Time Out New York won several American industry awards including Most Improved Publication, Overall Digital Excellence, Best Use of Instagram and Cover of the Year. White herself was named one of Folio’s Top Women in US Media, 2015.
Prior to joining Time Out, White was Executive Editor at Life & Style and Editor of the freemium men’s title, ShortList, where she was named BSME Men’s Magazine Editor of the Year and PTC’s New Editor of the Year. She was also Editor of Buzz, the entertainment magazine published with The Sun, and Deputy Editor of Maxim. She has written for Q, Red, Elle, Stylist, Grazia and The Observer magazine.
Commenting on the appointment, Liz Martin, Publishing Director of Bauer Media’s Music and Film portfolio, said: “2015 has seen the introduction of a new vision for Empire making the brand even more relevant and applicable to every cinematic form, from movies and TV to streaming and mobile, embracing all that surrounds the world of film. Terri is absolutely the right person to continue to bring these ambitious plans to life. She is the perfect combination of creativity, magazine media craft, entertainment knowledge and sheer enthusiasm … someone who can really get things done. Empire’s world is already huge - connecting with 3 million film fans across multiple touchpoints – Terri will make Empire’s world even bigger.”
Terri added: “Not many jobs could have coaxed me back from New York. In fact, there was only ever one: editing Empire. I am beyond excited to be joining the biggest, best, boldest film brand in the entire world and working with the most talented team in the business, bar none. 2016 is going to Empire's biggest year yet. There are exciting times ahead. Watch this space!"
White succeeds Morgan Rees, who left Bauer Media earlier this summer. She joins the company on 14 September and will report to Publishing Director, Liz Martin.
Empire recently posted a circulation increase of 1.58% pop (JJ15 ABC) and dominates the film market, outselling its nearest competitor by over two to one. Connecting with 3 million fans across its multiple touch points, Empire continues to deliver compelling entertainment content and unique creative cover treatments with world-first reveals.
About Bauer Media:
Bauer Media UK reaches over 22 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.