The special issue, produced in partnership with Twentieth Century Fox for the release of Alien: Covenant on Friday 12 May, is the first ever Virtual Reality magazine issue in the UK and will go on sale on Alien Day, Wednesday 26 April – a nod to planet LV-426 from the iconic ALIEN films.
7,500 copies of the limited edition special issue, priced at £6.99, will be available exclusively through Sainsbury’s, with an additional 2,000 available to buy online.
The issue unlocks two pieces of video content. The first, Alien: Covenant In Utero, is a 360-degree virtual reality journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien Neomorph at the time of its birth. The second is an in-world scene not featured in the film.
This footage can be accessed using a unique Snapchat Snapcode found on the special Google VR headset that comes with the issue, all bagged together in a package featuring exclusive cover art.
Terri White, Editor-in-Chief of Empire, commented: “Once again, Empire is leading the way when it comes to innovation and creativity in magazine media. With our exclusive virtual reality issue, we’re bringing our readers even closer to the films and filmmakers they love.”
Chris Green, UK Marketing Director, Twentieth Century Fox Film, said:
“It’s fantastic to be working with Empire to bring fans this virtual reality experience. For those brave enough, it’s a unique opportunity to step inside the Alien universe for an exhilarating and immersive taste of what’s in store for them when Alien: Covenant hits cinemas on 12 May.”
Ridley Scott returns to the universe he created, with ALIEN: COVENANT, a new chapter in the ground-breaking ALIEN franchise. The crew of the colony ship Covenant, bound for a remote planet on the far side of the galaxy, discovers what they think is an uncharted paradise, but is actually a dark, dangerous world. When they uncover a threat beyond their imagination, they must attempt a harrowing escape.
About Empire Magazine:
Empire is the world’s biggest movie magazine brand. Constantly evolving, it has expanded its breadth of content to cover every cinematic form from movies and TV to streaming and mobile. Connecting with three million fans across its multiple touchpoints, Empire continues to deliver compelling entertainment content and unique creative cover treatments, with world-first reveals for films such as Star Wars: The Force Awakens and Suicide Squad.
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About 20th Century Fox Film:
One of the world’s largest producers and distributors of motion pictures, 20th Century Fox Film produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of the studio: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox International Productions, and Twentieth Century Fox Animation/Blue Sky Studios.
About Alien: Covenant In Utero:
From Executive Producer Ridley Scott and directed by David Karlak through FoxNext VR Studio, RSA VR, MPC VR – a Technicolor company and Mach 1 in partnership with AMD and Alienware, ALIEN COVENANT IN UTERO is a 360-degree virtual reality journey into a living nightmare that offers a terrifyingly close and personal encounter as an alien neomorph at the time of its birth. Fans will be able to experience the world around them and relive the very first memories of the neomorph in an immersive environment.
About Alien Day:
Alien Day returns on April 26, a nod to planet LV-426 from the iconic ALIEN films, as the countdown continues for the highly anticipated new chapter ALIEN: COVENANT. Cast members from ALIEN: COVENANT will join fan-focused festivities including a live streaming event, an interactive trivia challenge, worldwide screenings, all-new product launches and special reveals.
For further information please contact:
Communications Director, Bauer Media (London Lifestyle)
Tel: 0207 208 3424 email@example.com