Bauer Media’s Empire magazine is to once again push the boundaries of print publishing by producing an innovative limited edition talking cover.
The cover, created in partnership with Twentieth Century Fox to coincide with the launch of Deadpool 2, is the first talking, voice-responsive cover ever produced.
A concealed speaker is activated by a button which, when pressed and spoken to, offers one of 14 recorded replies from Deadpool himself.
3,200 issues of this very special issue will be printed and available in Tesco, WHSmith Travel as well as online at www.greatmagazines.co.uk.
This creative cover innovation is the latest in a series of special issues from Empire, including the world’s first video cover for Fantastic Beasts and Where to Find Them in 2016 and Europe’s first Virtual Reality magazine for Alien: Covenant in 2017.
The cover image featured is a world exclusive and inside the issue readers can look forward to an exclusive filmmaking feature by Chris Hewitt, including interviews with stars Ryan Reynolds and Josh Brolin, director David Leitch, writers/producers Rhett Reese and Paul Wernick and producer Simon Kinberg.
These limited edition issues are produced in addition to the normal newsstand issue of EMPIRE and allow the brand to be part of a cultural moment around a huge film, creating a hugely desirable, collectible issue for committed fans.
The exclusive subscriber pre-sale will open on May 15th, the same day the film hits screens with general pre-sale on the 16th. The magazine will be available in stores from May 17th, priced at £12.99.
Terri White, editor-in-chief of Empire, commented: “Deadpool 2 is the film of the Summer, pushing pretty much every boundary going, so it was the perfect movie for us to partner with on our latest limited-edition, exclusive magazine. Voice-responsive technology is right at the cutting edge, so we were determined to find a way to incorporate it into the magazine in yet another world-first.”
For further information:
Empire is the world’s biggest movie magazine brand. Constantly evolving, it has expanded its breadth of content to cover every cinematic form from movies and TV to streaming and mobile. Connecting with three million fans across its multiple touchpoints, Empire continues to deliver compelling entertainment content and unique creative cover treatments with world-first reveals.
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.