BAUER SERVES UP A RECORD 60% LISTENING DIGITALLY

Bauer is home to top three digital-only commercial stations 

Bauer grows total reach to 17.2m

KISS is once again #1 national commercial breakfast show

 

  • Record 60% of Bauer Media’s listening is via a digital device, as reach grows to 11.5m
  • Top 3 commercial digital-only stations are Bauer Media owned: KISSTORY, Absolute 80s, and Planet Rock which shows impressive audience growth to 1.1m
  • Overall Bauer Media’s reach extends to 17.2m

 

  • Rickie, Melvin & Charlie are again #1 national commercial breakfast show - for third consecutive quarter
  • KISSTORY is #1 digital-only commercial station for second consecutive quarter, with 1.7m listeners

 

 

  • Absolute Radio Network grows to 4.3m listeners
  • Absolute 80s is #2 digital-only commercial station, second to KISSTORY

 

  • Magic Radio grows to 3.6m listeners
  • Mellow Magic celebrates record reach of 518,000  
  • Magic Soul grows to record reach of 244,000

 

 

  • Bauer City Network posts 6.7m listeners & celebrates growth in major cities including:
  • Manchester – Key 103 368,000 listeners
  • Sheffield –  Hallam 339,000 listeners
  • Newcastle –  Metro 318,000 listeners
  • Nottingham – Gem 106  518,000 listeners
  • Coventry & Worcester – Free 116,000 listeners

 

Dee Ford, Group Managing Director Radio, Bauer Media, said: “Launching and growing exciting and innovative digital radio services that listeners love has kept Bauer ahead of the field again with 60% of our listening now being consumed digitally. We have an amazing stable of Bauer talent shining through at Breakfast - congratulations must go to Planet Rock’s Paul Anthony, KISS’ Rickie, Melvin and Charlie and Key 103’s Gemma Atkinson, Matt Haslam and Mike Toolan. We’re all set to unleash Ronan Keating onto the Magic breakfast show in September and the brilliant Dave Berry will be a great addition to our power-house, Absolute Radio too.”

 

Source: RAJAR / Ipsos - MORI / RSMB, period Q2 2017, all stations and groups results are reported on their specified reporting period and TSA.

 

== Ends ==

 

For more info:

Cat Martin Communications Director, Bauer Media

E: cat.martin@bauermedia.co.uk

T: 020 7432 3317/07932 746 363

 

Jonny Silver 

Head of Communications, Bauer Media (Radio)

E: jonny.silver@bauermedia.co.ukT: 0207 342 3417/07929 333 759

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