What people say

Ben Wolford

Tell us a bit about you:

Beyond my first love, music, I am a devoted dad and husband, an enthusiastic cook, a keen film fan, an avid reader, a scrupulous fantasy football player, an early-morning swimmer, a not-bothered-that-it’s-raining-style hiker, and a card-through-the-post-by-your-birthday kind of friend.

What does your role entail?

At its most basic, I oversee the music on Magic and Mellow Magic – if it plays on air on one of those stations it’s my responsibility. As a part of a wider team, I help set the music policy – how we set out our stall in the UK radio market. We also book musical guests for interviews, specials and events and work with presenters and producers to assure our musical content is engaging - keeping our current audience listening and bringing new listeners in.

Tell us a bit about how you came to join Bauer Media?

My work journey is long and varied - I have worked steaming Versace shirts, scanning Yanni CDs, alphabetizing children’s books, rotating hotdogs, polishing marble floors, poking steaks, fixing barbwire fences, appeasing bridesmaids with ABBA, cracking eggs… and I had a paper round. I have also worked as a music journalist, researcher, events project manager and worked at the BBC (Radio 1), Global Radio (Capital) and Universal Music (Island Records) before joining Absolute Radio in 2012.

What does a typical day look like for you?

I work full-time hours on an adjusted schedule for childcare reasons. What that means is I leave the house at 5:25am, catch up with the Breakfast team quickly when I hit my desk at 6:15, swim a kilometre at a local pool from 6:30, getting back to my desk at 7:30 to have another look at the day’s music and adjust as necessary before cracking on with the next day. Numerous internal (content teams, producers, presenters) and external (record labels, consultants) meetings pepper the day, but mostly it’s massaging the music to make sure our output sounds great! On a Wednesday and Thursday I leave the office at 2:00 so I can get back home to do the school run and spend the afternoon with my kids.

Why do you love working at Bauer?

Bauer’s best asset is its amazing people – it is chock full of such an interesting and interested, engaged, varied group of people. In keeping with that, Bauer’s acknowledgement that my personal priorities and my professional priorities don’t have to compete - by allowing my flexible working arrangement is a huge benefit. Balancing my home life and work life makes me a happier and more productive person all around and allows me to fully be myself at work.

What are you proudest of in your time at Bauer?

I can proudly say that all the Absolute Radio stations I oversaw during my tenure with that brand achieved record reach RAJAR figures.

What advice would you give to anyone looking to join Bauer?

For younger people interested in getting into radio, I think that attitude often trumps experience. Sure, it’s great if you’ve done something before professionally, but passion, a positive attitude, and a willingness to listen and learn are equally (if not more) important. Plus, there are so many opportunities these days for people to make a podcast, a radio show, a blog outside of a professional context. So, don’t wait around for a break - make your own backstory of experience – because that will really impress!