In a first for the brands, Greatest Hits Radio and Hits Radio have united to collaborate on a special one-off Elton John programme that will be broadcast simultaneously across the stations this week.
Coinciding with the release of his much-anticipated new album ‘The Lockdown Sessions’, fans will be able to hear Elton John in conversation with Fleur East this Wednesday 27th October at 7pm. The hour-long special will feature an exclusive interview all set to a soundtrack of music from the new album and the greatest hits that make Elton the music icon he is.
Listen in as the singer speaks about the new album, recording in lockdown, working with both new and legendary talent plus he gets reflective on finishing his final ever tour.
Both stations are perfectly positioned to reach an audience of music lovers spanning from 25 up to 60 years old. Classic hit format station Greatest Hits Radio reaches the audience of music fans that have been enjoying Elton’s music since the 70s, while younger sister station Hits Radio captures the many younger listeners who have been inspired by Elton in recent years, including following the success of biopic ‘Rocketman’ and the chart-topping Dua Lipa collaboration, ‘Cold Heart’.
Reaching a potential audience of over 6 million listeners, the interview will go out across the Greatest Hits Radio Network in England, Scotland, Wales, and the full Hits Radio Network in England, Scotland, Wales, including local station Lincs FM in Lincolnshire, Pirate FM in Cornwall and Wave 105 in the south of England.
Speaking about the collaboration, Group Programme Director for the Hits Radio Brand Network Gary Stein said “We are always looking at new innovative ways we can partner with the music industry to bring our listeners closer to the latest artists and releases. With a pool of passionate music lovers across our brands, exciting collaborations such as this one are a fantastic opportunity to use our scale to connect artists and audiences.”
The interview will be made available to listen again on the Hits Radio and Greatest Hits Radio. Head to hitsradio.co.uk and greatesthitsradio.co.uk.
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About Hits Radio
Hits Radio is an exciting digital radio station for the UK, available on DAB Digital Radio, Freeview, online and via listen apps. Home to The Hits Radio Breakfast Show with Fleur East. The UK Chart Show with Sarah Jane Crawford and The Hits Radio Throwback, Hits Radio is the only national commercial radio station to be broadcast out of Manchester.
Aimed at an audience of 25-44 year olds, Hits Radio is there to connect with listeners that lead busy and chaotic lives, by providing an entertaining and fun escape. Bursting with huge tunes and big personalities, Hits Radio is led by a team of original, authentic presenters who love to surprise and entertain listeners, but above all love music. Featuring a soundtrack of the biggest hits and the biggest throwbacks, Hits Radio is part of the Hits Radio Network.
About Greatest Hits Radio
At Greatest Hits Radio it’s all about the music and the unique feeling that hearing a great song gives you, with listeners able discover an upbeat, authentic, fun and entertaining format where the ‘Good Times Sound Like This’. Targeting an audience of 40+, the station plays the biggest songs of the 70s, 80s and 90s including music from iconic artists such as Blondie, Queen, George Michael, Madonna, Fleetwood Mac, David Bowie, Elton John and Whitney Houston.
Featuring a presenter line-up of legendary broadcasters including; Simon Mayo, Mark Goodier, Pat Sharp, Paul Gambaccini, Janice Long, Jenny Powell and many more, Greatest Hits Radio is part of the Hits Radio Brand Network. Find the station on your radio, mobile or ask your smart speaker to play ‘Greatest Hits Radio.’