A local festive campaign started in North Yorkshire has partnered with the Hits Radio Brand Network to increase its reach across the UK.
The Christmas Eve Jingle campaign encourages communities to gather on their doorsteps and ring bells at 6pm for two minutes on Christmas Eve – taking inspiration from the ‘Clap for Carers’ initiative that took the UK by storm during lockdown.
The campaign is quickly gaining support across the UK and worldwide, with a Facebook group attracting nearly 300,000 members. Partnering with the Greatest Hits Radio and Hits Radio networks will enable it to reach millions more people in the run-up to Christmas.
The stations from Bauer Media, will promote the campaign through countdown updates on the network, and local news segments featuring updates from organisers and listeners preparing for their event.
To further support the initiative, the stations are also making thousands of jingle bells available to purchase for anyone looking to take part. Priced at just £5 and available on the Greatest Hits Radio website all profits from the bells will go towards their official charity Cash for Kids, whose mission is to respond to the needs of disadvantaged children and young people in our communities.
The sale of jingle bells will help raise a potential £30,000 for children living in poverty, and net proceeds from any bells will go directly to the charity’s Mission Christmas campaign, which gifts young people Christmas presents who may otherwise go without.
Christmas Eve Jingle organiser Mary Beggs-Reid said: “We are so thrilled to have the support of the Hits Radio Brand Network in helping reach as many people as possible for the Christmas Eve Jingle. We can't wait to bring hope, magic and the spirit of Christmas to communities across the country.”
Group Managing Director for the Hits Radio Brand Network, Graham Bryce said “We saw the amazing efforts of the organisers in putting the Christmas Eve Jingle initiative together, and we wanted to support them however we could. Community is at the core of Greatest Hits Radio and we’re privileged to have the ability and reach to take what started as local campaign and share it widely to get the attention it deserves.”
For further details on how you can donate to Cash For Kids’ Mission Christmas Appeal or how you can buy one extra gift for a child who needs it this Christmas, please head to this website.
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For further press information, please contact:
Cat Martin – Bauer Media Communications Director (Audio)
M: 07932 746 363
Amelia O’Shea – Bauer Media Communications Manager (Radio)
M: 07718 489342