
Bauer Media underlines commitment to sustainability with Love Paper partnership
Bauer Media is now using the Love Paper logo to highlight the sustainability of its printed magazines. The initiative signifies…
Drive awareness of the ASDA beauty range among ASDA shoppers and non ASDA shoppers.
74% of mums are working mums. A recent survey recognised that the average working mum works the equivalent of two full time jobs. She is time poor.
The heat & Closer audience are time poor but want to look good – they are 3 times more likely than the average mum to be a heavy user of cosmetics.
A regular feature curating the best beauty finds and trends from our beauty experts across the heat & Closer brands.
It showcased the ASDA beauty offering through engaging advertorials with expert tutorial & peer to peer videos.