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The Entertainment hub sits at the heart of Bauer Media capturing and sharing content.
Celebrating its 2 year anniversary the Entertainment hub sits at the heart of Bauer Media capturing and sharing the excellent content our brands are producing and providing integral content producing services to them. It presents a joined up Bauer Media offering external businesses a gateway to all our brands.
The Ents Hub amplifies and extends entertainment content across our brands – whilst also amplifying and extending the commercial efforts of our sales and marketing teams through the following services:
Offering celebrity guests access to all Bauer brands in one visit to our studios. One Golden Square has become a desired destination for celebrity agents, publicists and PRs who appreciate their talent gets more bang for their buck! Our brands love it because it gives them bigger and better access to celebrities they might not get if they put a bid in for themselves.
The Hub secures prime filmed 1-1 positions on the biggest red carpets and backstage at celebrity events with the understanding that the visual and audio content is syndicated across all our brands. They provide a daily audio and digital entertainment content feed to all brands.
The Hub has joined up Entertainment news across the new look Hits Radio Network producing individual entertainment across the day and longer packages for use overnight.
Jo Parkerson, head of the Entertainment Hub, also produces and presents The Green Room on Magic FM – the station’s weekly entertainment show.
Some examples of the Hub in action, amplifying the exclusive entertainment content produced by our brands, are below:
The Ents Hub had prime positions on the red carpet and backstage, gathering exclusive visual and audio content which was then syndicated across all Bauer brands and platforms, thus maximising coverage and exposure of both the Q & Empire Awards through our own platforms, also working alongside the PR team to produce huge external coverage.
The Ents Hub worked with the MOJO team to maximise MOJO’s Madonna exclusive across Bauer Radio. We interviewed Tom Doyle about his Madonna exclusive and this was sent out across radio and ran in the In:Demand Showbiz Updates across BCN and also as an interview on The Green Room. The story was also shared on our digital platforms.
As a very clear example of One Bauer Media in action, the Ents Hub is pioneering this most efficient way of working which has a positive ripple effect throughout the business both commercially and editorially.