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23 May 2023

Audio is voted the medium with the brightest future at Media360

Last week, senior leaders from brands, agencies and media owners flocked to the Brighton pier for Media360, an event packed with insight, inspiration, and lively debate on the biggest issues impacting advertising and marketing. Delegates included CEOs, leading marketers and agency leaders from some of the world’s biggest brands – all of whom were faced with a big question: which media has the brightest future?

‘The Media360 Challenge: Rising Stars Edition’ asked advertisers the question of where best to put ad spend in 2023 and beyond. The closing session of the conference, it consisted of six mini-pitches from the industry’s hottest emerging talent and up and coming channel pros, tasked to convince the audience that their medium is best. The six mediums that took the stage included TV/VOD, Outdoor, Gaming/Metaverse, Radio/Audio, Cinema and Events/Experiential.

Representing Radio/Audio was Bauer Media’s Head of Commercial Marketing, George Butler. His main message was that with audio “you can tap into an incredible digital product, combined with the reach, trust and efficiency that only radio can deliver”. George pulled in a few familiar voices to help win over the audience, with cameos from KISS star Tyler West, Greatest Hits Radio presenter and all-round radio legend Ken Bruce, and Hits Radio Breakfast’s Fleur East and James Barr.

Fleur reminded the audience that you can now bring “all of the classic traits of radio advertising, whilst customising the creative, changing the sound up for time and location along with digital targeting proficiencies”, whilst Tyler reminded everyone that “radio presenters have a personal link with each listener”.

We were delighted that Radio/Audio was voted as the winner. We were crowned the channel with the brightest future with an impressive 32% of the total vote by leaders from across ad land – now that’s what I call a great result!

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