Last week Radiocentre hosted Tuning In Scotland, an event covering the newest developments from across the Scottish audio sector. Over 100 guests enjoyed a morning of presentations showcasing the effectiveness that radio provides for brands, the innovation that is driving the industry forward and the positive impact that radio continues to have on audiences in Scotland and across the rest of the UK.

In Scotland, much like the rest of the UK, there is plenty of exciting changes happening at Bauer Media. We hosted a session at Tuning In Scotland discussing the transformation of the Scottish market, the expansion of Greatest Hits Radio and the high-profile arrival of broadcasting legend Ken Bruce to the network. Victoria Easton Riley, Bauer’s Content Director for Scotland, Michael MacRae, Head of Content for Greatest Hits Radio Scotland and Forth 1 breakfast duo, Boogie and Arlene all featured in the session.

Partnerships can offer a powerful way to connect with radio audiences, as we found with our recent Tesco Bank campaign with EssenceMediacom.  Toby Hutchins, Head of Strategy at EssenceMediacom Scotland, and Justine Murphy, Agency Sales Director at Bauer, discussed the campaign’s success at the event, which included dramatic increases in awareness, consideration and brand perception metrics.

You can watch all the sessions and find out more about the Radiocentre event here: All the highlights from Tuning In Scotland 2023 – Radiocentre