Digital Capabilities
Next Gen Competitions – Engaging Audiences Online
At Bauer Media we can connect your brand with huge audiences, across a variety platforms. One of the most powerful ways we deliver brand engagement is through competitions, and in fact we are famous for our incredible competitions.
But it’s not just on-air radio competitions we also have a large, engaged audience across our websites and social channels.
Every day we deliver innovative and inspiring content to millions, whether that be interactive shopping articles, online games or fun competitions.
Our competitions offer new opportunities to deliver trackable and accountable digital campaigns. We can design and build digital and social only campaigns or integrate digital elements within on-air, sponsorship and promotional activity.
Whether your marketing goal is brand awareness, data acquisition, to gather user generated content, drive loyalty or drive purchasing intent, we can create a campaign that works.
We can also run contests and polls on our websites, which can encourage our audience to vote for their favourite product, artist or song for a chance to win something special. We can distribute unique discount codes via emails to entrants, embed booking systems and even produce bespoke content hubs.
Interactive puzzles, sports team selectors and countdown reveals can also be incorporated into promotional activity. On social, we’ve designed augmented reality filters and taken advantage of the interactive add-ons on TikTok to drive performance on videos.
All these opportunities are designed and delivered in partnership with advertisers, meaning it’s all co-branded for maximum impact. We support and drive traffic to competitions through targeted social campaigns, this amplified multi-channel approach ensures that your brand reaches the right audience on the right platform and delivers results.
Since introducing our next gen competition mechanics last year, there has been an increase of 27% in page views and a 25% uplift in entries in comparison to 2022.
Watch our video for some inspiration.
If this is of interest, please get in touch with your agency representative or email bmadigitalcommercial@bauermedia.co.uk
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