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16 November 2021

Bauer Academy and Where’s Your Head At? launch new mental health and wellbeing programme

Bauer Academy, the Government registered training division of Bauer Media, has today announced that it has teamed up with Where’s Your Head At? (WYHA) to launch ‘WYHA Wellbeing Ambassador’, a brand-new programme focused on mental health and wellbeing. By providing those on the course with a deeper knowledge and understanding of mental health and wellbeing as well as practical insights and techniques for supporting others, the programme aims to foster healthier wellbeing in the workplace.

The course combines Bauer Academy’s training expertise with Where’s Your Head’s At?’s goal. WYHA was launched in 2018 as Bauer’s consumer-facing content pillar to raise awareness of mental health and petition Government to have mental health first aiders in every workplace.

The bespoke programme will marry theory with practice, training people to develop their own practices that will work for their own teams. On completion of the six-month course, successful participants will go on to act as Where’s Your Head At? Ambassadors, leading by example and sharing best practice to create new ways of working post-pandemic.

The course will be designed and delivered by Dr Pauline Bell, a highly experienced Health Care & Professions Council registered Counselling Psychologist. Pauline has extensive experience of working in the NHS, private and third sector mental health and psychological services. In addition, Pauline is an experienced Training Facilitator and has been delivering mental health and related training since 2004.

Courtnay McLeod, Academy Director, Bauer Academy, said: “Earlier this year we launched a series of ‘Wellbeing Huddles’ – short informal seminars where Bauer people were educated on topics such as mindfulness, dealing with anxiety, reducing stress, managing depression and building resilience – which received an overwhelming amount of positive feedback. Following this success, we’ve wanted to introduce a more formal programme that develops this further, so we’re so excited to be partnering with Where’s Your Head At? to launch this programme soon.”

Lucie Cave, Chief Content Officer, Bauer Media, added: “Mental health has always such an important issue for us at Bauer Media. We launched Where’s Your Head At? three years ago to highlight the importance of mental health in the workplace, so to see that we’ve now got this course to help managers nurture a healthier culture within their own teams is a fantastic step in us reaching our goals.”

WYHA Wellbeing Ambassador will launch in 2022. For more information on Bauer Academy and current courses available, visit


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About Bauer Media UK:

Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight.  The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners.  Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

About Bauer Academy:

Bauer Academy is a unique training provider owned by and located inside one of the world’s biggest media businesses, Bauer Media Group. We deliver apprenticeship training to entry level talent and individuals already working in the industry to further develop their skills. We are on the Register of Approved Apprenticeship Training Providers and deliver courses in a vocational learning style, offering work-based learning throughout.

Bauer Academy also proudly runs community projects in partnership with various other organisations, with grants and funding including the Big Lottery, Princes Trust, European Social Fund and the JPMorgan Chase Foundation. These projects help to create unique training projects and supply diverse talent into the creative sector.

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