Bauer Media’s digital audio advertising platform audioXi is now live in the UK, giving advertisers access to a monthly audience of 14.5 million and delivering more than 1.3 billion monthly ad impressions.

The launch signals the next chapter in Bauer’s integrated, data-driven advertising proposition, giving advertisers a new way to connect with engaged audiences through trusted content, meaningful data and innovative targeting tools.

Already live in eight other European markets, audioXi now offers UK advertisers a sophisticated way to reach audiences across live radio, podcasts and on-demand audio, all fuelled by first-party data gathered from the high-value audiences of over 50 of Bauer’s trusted audio and publishing brands.

Through audioXi, advertisers can build precision-targeted campaigns using rich audience segments – from tech enthusiasts and travel lovers to music fans and decision-makers – and take advantage of dynamic creative formats, contextual targeting and smart speaker interactivity.

Bauer Media uniquely combines the power of its audio and publishing data to offer cross-channel retargeting, allowing advertisers to re-engage listeners with display or video formats. This approach can drive up to 6x more engagement and 80% uplift in click-through rates.

Simon Kilby, Managing Director, Bauer Advertising, said: “audioXi is now open for business to UK advertisers. The product empowers advertisers to connect with engaged listeners at scale while delivering measurable performance, and providing brands with new opportunities to harness the power of digital audio.”