Bauer Media U.K. audited by ABC to JICSWEB brand safety principles
Bauer Media U.K. has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by industry-owned media auditor ABC for the second consecutive year, as it continues to highlight the importance of trust and transparency within advertising.
The aim of the Good Practice Principles is to enhance transparency in the UK digital display and audio advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation.
Bauer Media U.K. reaches 25 million consumers every week through a portfolio of multi-platform brands including Grazia, Absolute Radio, KISS, heat, Empire, Magic Radio and Scala Radio.
As a JICWEBS approved auditor, ABC supplies the online media industry with a trusted and robust currency on which media space can be bought and sold. For more information on ABC’s audit services please go to: https://www.abc.org.uk/audit-services/brand-safety
Vicky Foster, Commercial Director, Digital at Bauer Media U.K. said: “Brand safety and enhancing the transparency of the digital display and audio advertising market continues to be of paramount importance to Bauer Media to protect both our customers and audiences. We are very pleased to have our high standards verified by ABC’s industry-recognised audit to JICWEBS Standards for the second year in a row.”
Simon Redlich, Chief Executive at ABC, said: “We are delighted to have audited Bauer Media U.K. to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles. Our auditing services give the industry confidence about compliance with JICWEBS industry-agreed standards, raising the bar in the important area of brand safety.”
About Bauer Media Group
Bauer Media Group has become an enduringly successful media corporation by focusing on creating content that matters most to millions of people around the world: from print and online publishing to radio and money-helper services for consumers, as well as sales and marketing services for SMB. Family-owned in the 6th generation, Bauer focuses on the long term, with a consumer-first mindset that guides us across our increasingly diverse portfolio. Our workforce of 11,500 shares a passion – to deliver content and services that are popular with, and helpful to, our customers and partners.
For further information please contact:
Cat Martin – Communications Director, Bauer Media
E: firstname.lastname@example.org | T: 07932 746363
Sian Collins – Senior Commercial Communications Executive, Bauer Media
E: Sian.email@example.com | M: 07718 124791
ABC is a leading industry-owned auditor for media products and services, with specialist skills in digital ad trading.
Through our experienced teams we provide an independent service, checking compliance across a range of media standards. Our rigorous auditing of multiple business types underpins the work of other Standards setters such as BARB, JICWEBS and TAG.
Our logo stands for quality and trust in media, empowering our £22bn industry to trade with confidence. For more information please visit www.abc.org.uk
For press enquiries, please contact Suzy Saker on 01442 200788 or firstname.lastname@example.org
JICWEBS is the UK’s Joint Industry Committee for Web Standards and is made up of the following trade bodies: Association of Online Publishers (AOP), Internet Advertising Bureau (IAB) UK, News Media Association, ISBA – the voice of British advertisers – and the Institute of Practitioners in Advertising (IPA).
For more information please visit www.jicwebs.org
About the Digital Trading Standards Group (DTSG)
The DTSG comprises representatives from the following sectors of the digital display trading ecosystem: advertisers, agencies, agency trading desks (ATDs), demand side platforms (DSPs), advertising networks, sales houses, advertising exchanges, supply side platforms (SSPs) and publishers.