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16 May 2019

Bauer smashes the 70% digital mark for the first time – in the latest RAJAR figures

Bauer smashes the 70% digital mark for the first time led by KISSTORY – No. 1 commercial digital station, Absolute 80s, Mellow Magic, Magic Chilled and Planet Rock

Absolute Radio and Magic Networks continue to grow

Absolute Radio Dave Berry Breakfast Show remains #1 national commercial show


  • Bauer Media posts reach of 17.7 million (up 1.1% YoY)
  • National networks post growth including:
    • Absolute Radio (4.7 million up 3.6% YoY)
    • Magic (4.1 million up 9.1% YoY)
  • Digital reach achieves record high at 13.7 million – growing rapidly at 14.3% YoY
  • Bauer Media’s listening via a digital device continues to significantly lead the industry with a record high of 70.5% – growing 9.8 percentage points;

  • Absolute Radio Network grows to 4.7 million listeners (up 3.6% YoY)
  • Dave Berry remains the number one national commercial Breakfast Show with 2.2 million listeners – growing 6.2% YoY
  • Absolute Radio main station posts 2.4 million listeners
  • Digital-only Absolute Radio branded stations continue to see growth including:
    • Absolute 80s (1.7 million – growing 11.3% YoY)
    • Absolute 90s (958,000 – growing 40.1% YoY)
    • Absolute Classic Rock (786,000 – growing 15.4% YoY) and
    • Planet Rock (1.2 million – up 14% YoY)

  • Magic Radio Network grows 9.1% YoY to 4.1 million listeners
  • Ronan Keating and Harriet Scott’s national Breakfast Show posts audience of 1.3 million up 18.2% YoY 
  • Digital-only Magic branded stations continue to see rapid growth, including records for:
  • Mellow Magic (603,000 up 39.6% YoY)
  • Magic Chilled (336,000 up 29.7% YoY)

  • KISS Network records 5.2 million listeners
  • KISS main station has 3.9 million listeners
  • KISSTORY remains the biggest digital-only commercial station with 1.8 million listeners


  • Bauer’s biggest network – Hits Radio Brand posts 6.1 million listeners
  • Hits Radio national Breakfast Show grows by 104.9% YoY

Dee Ford, Group Managing Director Radio, Bauer Media, said, “This is a great set of results for commercial radio, digital product innovation is underpinning commercial radio’s highest ever reach. The significant step up in Bauer’s lead in digital listening reflects our continued commitment to bringing listeners fresh, new, unique radio services complementing our powerful big brand portfolio – listeners love them, and so do our advertisers. Our latest 2019 launches, Scala Radio and Country Hits Radio, will record their first set of figures next quarter.”

Source: RAJAR / Ipsos – MORI / RSMB, period Q1 2019, all stations and groups results are reported on their specified reporting period and TSA.

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