Bauer’s Puzzles Team lead campaign to support Alzheimer’s Society for World Alzheimer’s Month
The campaign will support Alzheimer’s Society in raising awareness and challenging the stigma surrounding Alzheimer’s and dementia.
The team have a long running partnership with Alzheimer’s Society and have been producing their monthly Brain Workout puzzle pack since 2020. This piece of activity which includes 16 puzzles titles, and six other Bauer brands aims to align Bauer brands with positive mental health and to publicise the brands association with, and support of, an important mental health charity.
Whilst there is no proof that puzzles directly stop or delay cognitive decline, research suggests that regularly challenging your brain and engaging in mental or social activities may help to build your brain’s ability to handle disease, relieve stress and improve your mood. Sharing puzzles can also help people feel connected to loved ones and bring back positive and enjoyable memories.
16 puzzle titles including Take a Puzzle and Take a Crossword, along with Take a Break, that’s life!, Bella, Yours, Closer and heat have dedicated editorial space in their September issues highlighting the benefits of puzzles and information about World Alzheimer’s Month. They also feature interviews with carers and family members who have been helped by the Alzheimer’s Society’s tireless support, including Ella Vaday, an avid supporter of the charity.
John Simmonds, Publisher (Puzzles), Bauer Media said: “In recognising the link between puzzles and positive mental health, whether as a tool to keep minds active or as an opportunity to relax, I believe gives us a responsibility to ‘get involved’ how and where we can, to raise awareness and support mental health charities.
“Working with Alzheimer’s Society for World Alzheimer’s Month is something we’ve been building towards through the year and we’re proud to support the important work that the charity does to help those people living with and affected by dementia.”
Dr Tim Beanland, Head of Knowledge at Alzheimer’s Society, and author of brand-new puzzle book, Mind Games added: “We are so grateful to have had the opportunity to work with the team at Bauer on this campaign and are thankful for their incredible support to help end the devastation caused by dementia.
“One in three people born in the UK today will develop dementia in their lifetime. By raising awareness and much-needed funds, the team has provided invaluable support, giving help to those living with dementia today and providing hope for the future.”
“Alzheimer’s Society has been working in partnership with Bauer since 2020 and since then Brain Workout has gone from strength to strength. Their puzzle expertise means that each monthly Brain Workout pack is varied and exciting so that supporters are consistently getting the most from their generous gift.”
If you’d like to support the campaign, make a donation and receive Brain Workout through the post every month, please visit alzheimers.org.uk
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For further press information, please contact:
Jyoti Mand, Senior Communications Executive
About Take a Break Puzzles
The partnership with Take a Break, a best-selling women’s weekly magazine began in 1990, with puzzles now being an integral element of the magazine. The partnership has now expanded to there being a range of dedicated Take a Break puzzle magazines, including Take a Crossword and Take a Puzzle.
About Bauer Media UK
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Brand Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Alzheimer’s Society
Dementia is the UK’s biggest killer. One in three people born in the UK today will develop dementia in their lifetime. Alzheimer’s Society vows to end the devastation caused by dementia, providing help and hope for everyone affected during World Alzheimer’s Month and throughout the year. For more information or to make a donation, visit alzheimers.org.uk