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22 September 2023

Cash for Kids wins Digital Fundraising Campaign of the Year

Cash for Kids has been awarded Digital Fundraising Campaign of the Year at the 2023 Charity Times Awards. The ceremony took place this week (Wednesday 20th September) at the Marriott Hotel in London’s Grosvenor Square.

Shortlisted in two categories, Digital Fundraising Campaign of the Year and Digital Transformation of the Year, Cash for Kids received the award for its latest work on an innovative digital platform that transformed day-to-day fundraising campaigns and grant giving – ‘GivingIsEasy’. The digital platform helped to enhance fundraising efforts, enabled the team to digitally engage with supporters, streamlined processes and ensured swift distribution of funds or gifts to those in need.

The platform’s most recent collaboration with Amazon Business and GCD Technologies transformed how people donate gifts to the Mission Christmas campaign, the UKs biggest gift appeal. In 2022 Cash for Kids developed a new opportunity to engage more donors by setting up a partnership with Amazon to create a bespoke online gift list that allowed people to purchase gifts and then – at no cost to the donor – have those gifts delivered direct to their nearest Mission Christmas HQ for distribution to a child not expecting a visit from Santa.

The partnership between GivingIsEasy and Amazon Business, in just its first year, resulted in over 30,000 gifts being delivered with a value of nearly £560,000. The 2022 Mission Christmas campaign overall raised £14.2million and saw 270,728 children receive gifts.

Sally Aitchison MBE is the Managing Director of Cash for Kids: “Mission Christmas is our biggest campaign, and we are constantly looking at ways to streamline the operation so we can ensure more children feel the magic of Christmas. The impact of the pandemic has helped us re-evaluate the appeal and I could not be prouder of the Amazon Gift list project. The impact to our donors and beneficiaries was incredible and to be able to help so many children in the current climate is testament to the work of my team and our digital strategy.”

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