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Digital Changes and Growth at Bauer Media

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12 October 2016

Following a record year of digital revenue growth at Bauer Media, Group Digital MD, Sam Jones has decided to leave the business at the end of October. 

Under his tenure Bauer has greatly strengthened its digital capability, strategy and approach, resulting in strong growth at the digital division. In the past two years Sam has unified all digital operations in the UK; re-developed Bauer’s technology platforms, consolidated 100+ products;  scaled monetisation across native, social and programmatic and launched a mobile first data and insight stack which has been integrated across the group. Bauer has seen considerable growth in its automotive, audio, native and data businesses and ultimately delivered market beating revenue growth.

Paul Keenan comments, “Sam has led a talented team in the UK which has laid the scalable foundations of team, technology and monetisation. This year we have seen these foundations deliver market beating digital revenue growth across the group. We’re proud of a division that has delivered 100% growth for award winning millennial brand The Debrief, set automotive powerhouse Parkers in double digit growth, released the highest rated radio apps in Europe with 40% growth in listening this year and accelerated our innovative targeted ad solution InStream across our radio portfolio. We’re sad to see Sam go but excited by the ongoing growth and strength of our digital platforms, teams and offer to our customers”.

Sam Jones comments, “Bauer is an incredible media business with a potent blend of iconic brands, audiences, platforms and passionate people. It’s been a pleasure to develop its digital business and teams; the turnaround digital performance is a credit to a unified Bauer Media in action”.



About Bauer Media:


Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.

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