KISS to Partner with Asos for KISS Fest, The World’s Biggest Radio Rave
The Kiss Network – comprised of KISS KISSTORY ,and Kiss Fresh – has today announced it has teamed up with iconic fashion brand ASOS this Easter weekend to put on the world’s biggest radio rave, KISS Fest.
The comes as new Bauer Media data shows that KISS Network streaming figures are up 22% compared to before the lockdown and research shows 26% of people are listening to the radio more than before. With more people listening to radio and current circumstances leading to the cancellation of festivals and live music events, KISS Fest provides the intimate experience audiences need, through a medium that they trust.
Launching on Good Friday at 3pm, the KISS radio stations will air 30 hours of mixes from the world’s most renowned DJs including David Guetta, Calvin Harris, Hannah Wants and Jaguar Skills, whilst ASOS will show audiences the best ‘at home’ festival looks. The campaign aims to help bring audiences together and deliver a full festival experience whilst social distancing, uniting audiences in their passion for both music and fashion.
Leveraging all three KISS stations’ brand influence and accessing their music-loving and festival-going audience, the partnership will reaffirm ASOS as the go-to festival fashion brand this year. KISS will amplify ASOS’ KISS Fest inspired content in the run-up and throughout the 2-day virtual festival on social and on air, as well as give away ASOS vouchers to provide ‘little moments of joy’.
The campaign will also feature specially curated content from popular fashion influencers Sonny Turner and Brad Skelly, who will be sharing their favourite festival inspired looks.
Simon Kilby, Chief Revenue Officer Bauer Media said: “For many of us this week is week four of social distancing, and we understand how challenging this can be for our fun-loving, energetic KISS listeners who crave social gatherings. Launching KISS Fest this weekend will not only help our audience get through this crisis and provide the entertainment they desire, but also create a brand-new platform that will help place ASOS as the brand of choice for festival looks. We can’t wait for the show to start on Friday and bring the summer festival experience they love right to their homes.”
The campaign will go live on all KISS Network stations and on social on 10-11th April. KISS stations are available on FM in many parts of the UK, on DAB digital radio nationwide, digital TV, on smart speakers, on the KISS KUBE app and online at kissfmuk.com.
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For Further Press Information on Bauer Media, please contact:
Cat Martin (née Macdonald) – Communications Director Bauer Media
Odelia Yu – Senior Commercial Communications Executive, Bauer Media
About Bauer Media UK:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, KISS, Grazia, Empire, Magic, Absolute Radio and the Hits Radio Network. These brands offer commercial partners access to highly engaged audiences, with creative solutions underpinned by insight and instinct. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
ASOS is an online retailer for fashion-loving 20-somethings around the world, with a purpose to give its customers the confidence to be whoever they want to be. Through its market-leading app and mobile/desktop web experience, available in ten languages and in over 200 markets, ASOS customers can shop a curated edit of 85,000 products, sourced from 850 of the best global and local third-party brands and its mix of fashion-led in-house labels – ASOS Design, ASOS Edition, ASOS 4505 and Collusion. ASOS aims to give all of its customers a truly frictionless experience, with an ever-greater number of different payment methods and hundreds of local deliveries and returns options, including Next-Day and Same-Day Delivery, dispatched from state-of-the-art fulfilment centres in the UK, US and Germany.