16 February 2017
Three Announced as Headline Sponsor for Bauer Media’s Empire Awards
Bauer Media’s EMPIRE, the world’s biggest movie magazine, has announced Three, the UK’s most reliable mobile network, as the exclusive sponsor of its annual EMPIRE Awards for 2017.
The multi-platform campaign will drive awareness of Three and it’s ‘Feel At Home’ proposition. The Campaign will go across all of Empire’s touchpoints reaching 3.9m consumers.
There will be Three branded editorial content in the magazine including Red carpet interviews as well as social activity using the hashtag #ThreeEmpireAwards to bring the partnership to life. At the event itself as well as being the headline sponsor, Three will also sponsor two of the awards – Best Actor and Best Actress.
There will be a multi-platform advertising campaign supporting the partnership that will be running across a selection of Bauer Media’s brands including KISS FM UK’s breakfast show with Rickie, Melvin and Charlie.
Abby Carvosso, Group MD, Bauer Advertising, said: “We are so excited to be working on another big content project with Three. By partnering with the world’s biggest movie magazine for its flagship event, Three has access to the exclusive and exciting world of film and entertainment as well as reaching a highly engaged and passionate audience. Working directly with Three is a prime example of the impact that can be created when there is a shared vision and trust.”
Lianne Norry, Director of Brand and Comms at Three, said: “EMPIRE is a global entertainment brand and a perfect fit for us with a mainstream audience. The EMPIRE audience love to watch and stream films, videos and content across its various on and offline platforms and, therefore it appeals to our data hungry customers. It’s also a great community to target with our ‘Feel at Home’ messaging especially as we are the only operator that allows users to use their data abroad at no extra cost in countries outside of Europe, such as the USA and Australia.”
The campaign was a result of a direct relationship between Bauer Media and Three and the 21st Three Empire Awards will take place at the Roundhouse in Camden on March 19, 2017.
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For further information, please contact:
Eleanor Crossman and Gemma Mejer at MWW PR
T: 0207 046 6080
BOILERPLATES
About Empire:
Empire is the world’s biggest movie magazine brand. Constantly evolving, it has expanded its breadth of content to cover every cinematic form from movies and TV to streaming and mobile. Connecting with three million fans across its multiple touchpoints, Empire continues to deliver compelling entertainment content and unique creative cover treatments with world-first reveals for films such as Star Wars: The Force Awakens and Suicide Squad.
About Bauer Media:
Bauer Media UK reaches over 25 million UK consumers through a portfolio of world-class, multi-platform media and entertainment brands including heat, Kiss, Grazia, Empire, TV Choice, Take a Break, Bella, Magic and Absolute Radio. It creates and curates entertaining media content that audiences love whenever, wherever and however they want through a multi-channel strategy and a focus on product excellence and audience insight. The result is an exciting array of influential brands, content and talent which provide compelling and engaging advertising opportunities with valuable audiences for UK commercial partners. Bauer Media UK is part of the Bauer Media Group, one of the world’s largest privately owned media businesses with media assets all over the globe.
About Three:
Three is a mobile communications company. We are focused on making mobile better for everyone. We want to give customers a quality mobile experience and address the industry issues that frustrate them. We continue to look at ways of improving the experience we offer our customers. Three carries 35% of the UK’s mobile data. Our network covers 98% of the UK population. Three UK is a member of CK Hutchison Holdings, which also has investments in mobile operations in Australia, Austria, Denmark, Hong Kong, Indonesia, Ireland, Italy, Macau, Sri Lanka, Sweden and Vietnam. Three employs over 4,400 people across its offices in Maidenhead, Glasgow and Reading and its 347 retail stores.
For more information visit www.three.co.uk
