Bird Watching

The leading bird title on the UK newsstand, this is the definitive source of information for bird watchers, allowing them to get the best out of their hobby. With 65% of readers receiving their copy on subscription, they get all they need direct to their door, allowing them more time to pursue their passion. And there’s no doubt this readership loves our feathered friends, spending £10 million in the last year on birding gear and equipment. Now that’s something to sing about!

Country Walking

There’s no better way to explore the great outdoors than on foot – and when you’re racking up the miles, comfort is key. So it’s little wonder then that Country Walking readers spent £17 million on gear and equipment in the last 12 months. And when it comes to finding the right product, 86% of readers admit to actively looking at the magazine’s adverts while reading. Our readers don’t rest, with 92% having been on a holiday or short break that has involved walking in the last year. Which is why we go the extra mile to give them the best walks, footwear and equipment on a monthly basis.


For those who love walking in hills and mountains, Trail is an informative and inspirational read, especially when it comes to buying the best gear and equipment for tough terrains. In the past 12 months, Trail readers have spent more than £18 million on off-road running gear and equipment, with 92% buying something walking-related as a result of seeing it in the magazine. In fact, when it comes to thinking about buying kit, 73% believe that they are most influenced by walking magazines. That’s a step in the right direction.

Trail Running

Looking for fun, inspiring, off-road running adventures? Trail Running has the lot and a whole lot more to boot. While 90% of Trail Running readers road-run, they don’t buy other running magazines. But they still like to spend big to ensure their comfort and safety – in the past year, readers have spent nearly £14 million on off-road running gear and equipment. And the title’s influence is huge, with 95% of readers visiting a website as a result of seeing it in the magazine. So when it comes to off-road running, we sprint ahead of the competition.

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