Magic Radio is the UK’s favourite upbeat, optimistic station that provides a welcome oasis in our listener’s busy lives by playing songs that they know and love.

With the biggest selection of your favourite tracks from the 70s to now – from out and out classics including Queen and Marvin Gaye and Take That to Adele, to re-discovered favourites and a sprinkling of new songs from artists that fit seamlessly with the overall sound of the station.

Magic’s music is crafted to match and suit different listener moods throughout the day from a ‘get-up-and-out’ mix of good mood music in the mornings to bringing you the soundtrack to your day, whether in the office, at home with the kids, or on the move.  We then help the UK unwind and relax after a hectic day with the award-winning Mellow Magic.

Magic in the Morning

Magic Radio wakes up the UK with your favourite tracks along with the first news , weather and travel reports of the day. Whether listeners are on the school run or getting ready in the morning the show engages and entertains with great competitions, fun features, music and the biggest A-list stars dropping into the studio.


Sunday’s sees two 80s legends on air.  Kim Wilde presents her Request Show and Rick Astley joins for the ‘The World According to Rick Astley’ where he gives his unique take on music, news and everything in between.  On Sunday evening John Barrowman  brings his unique personality to the station, giving you an insight into his weekly life and favourite music

Mellow Magic

Magic Radio relaxes and unwinds the nation with Mellow Magic every evening playing the UK’s   favourite mix of wind down music from George Michael to Faith Hill.

Available in London on:

Magic 105.4 FM,, Sky, Freeview, Virgin Media, Magic Radio App.

Available across the UK on: DAB Digital Radio,, Sky, Freeview, Virgin Media, Magic Radio App.

Magic TV

Magic TV is the UK’s number one good mood music channel. We reach 3.1 million people each month. Our audience are loyal with 43% falling between the ages of 16-34. 57% are female and 30% ABC1. Magic attracts over 1.1M more viewers than MTV Classic every month. is the destination to find out everything that is happening on Magic Radio.  Listen live to your favourite shows from Magic in the Morning to The John Barrowman Show, enter the best competitions and view our great photo galleries. You can also catch up on interviews from your favourite music and movie stars and feast on the latest from the literary world with Magic’s Book Club.

Magic Live events

From small up close and personal gigs to multi artist events, Magic knows how to host an event. Magic Presents… sees small up close and intimate events with stadium selling artists at some the UK’s most intimate venues. The artist line up has included Annie Lennox, Take That, Michael Bublé and Will Young.

Magic Radio involves it’s listeners with the best events in the UK! Whether it be getting them behind the scenes at the prestigious Lawrence Olivier Awards, backstage with all the winners at The National Television Awards or getting them involved with the  45 mile  Palace to Palace bike ride for the Princes’ Trust.

Magic 105.4 app

Magic Radio’s expertly crafted music mix, presenter line-up, competitions and giveaways are all available in one place on the Magic Radio App. Sure to put you in good mood wherever and whenever you tune in. Available on Blackberry App World, Android and Apple App Store.

Bauer Media Extends Network Strategy to Magic Radio

Bauer Media is investing in the Magic brand with new talent hires from the world of radio, television, theatre and film in addition to the launch of two brand new national radio stations, Mellow Magic and Magic Chilled. The stations will be broadcast to the nation on the newly launched second national digital radio multiplex alongside fellow Bauer digital brands, KISSTORY, heat radio, Absolute 80s and Planet Rock.


Magic Radio is the most listened to commercial music station in London and entertains an audience of 3.3m across the UK. It adds Mel Giedroyc, star of Mel & Sue, Great British Bake Off and host of the Strictly Come Dancing Live Tour to its line-up to present a new Saturday lunchtime show. Meanwhile the station has signed up Nick Snaith on a new breakfast show contract, after he boosted the Magic In The Morning audience by 21% year on year in the recent RAJAR results. Whilst at the other end of the day, Lynn Parsons, formerly of Radio 1, Radio 2 and Smooth, joins Magic as the host of the Mellow Magic evening show.


The Mellow Magic show has been London’s number one evening programme for the last decade and on 14th March it becomes a national station in its own right, with top presenters alongside a perfect mix of timeless relaxing classics to soothe the busy lives of a 50+ target audience. Artists will span Aretha Franklin to Elton John, Marvin Gaye to Michael Bublé as well as vintage Mellow songs from the likes of Nat King Cole, Frank Sinatra and Etta James.


Breakfast on Mellow Magic will be hosted by Fran Godfrey on weekdays, familiar to many from her role on Radio 2’s Wake Up To Wogan breakfast show, and former Radio 4 presenter Alice Arnold on weekends. Magic Radio presenter Paul Hayes will host weekday mid-mornings before handing to Patsy Kensit, the actress, singer and model, famous for her roles in Emmerdale and Holby City alongside her appearance in Strictly Come Dancing. Magic Radio’s Gary Vincent will take care of weekday afternoons on Mellow and Arlene Stuart leads weekday evenings, best known for her continuity announcer days on Grampian TV. John Hannah, star of Four Weddings And A Funeral, Sliding Doors and The Mummy, hosts weekend mid-mornings followed by Lynn Parsons who will host weekend lunchtimes, in addition to her main station show before Shaun Evans, Star of ITV’s Inspector Morse prequel ‘Endeavour ’will be  the voice of  Mellow Magic weekend afternoons.


Magic Chilled, a completely new proposition, creates a contemporary music escape with a playlist featuring fresh laidback hits from artists including Adele, Justin Timberlake, Usher, Ellie Goulding, Birdy, Alicia Keys, R. Kelly, Jack Johnson, Lana del Rey, Coldplay, Sam Smith and Sia. The presenter line up includes singer Jade Ewen (Sugababes and Disney’s Aladdin) hosting weekday daytimes and TV presenter Pips Taylor (I Never Said Yes, BBC Two and BBC Three; Celebrity Bitchslap News, BBC Three) hosting weekend daytime.


Test transmissions for the stations are now live, as Mellow Magic launches its full service on 14th March and Magic Chilled on 21st March. Absolute 80s, KISSTORY, heat radio and Planet Rock will launch their full services on the second digital multiplex from 1st March.


In order to receive the station’s digital frequencies, make to re-tune your DAB Digital Radio to get the most up to date stations. For more information on how to do this, head to




Endeavour House, 189 Shaftesbury Avenue, London, WC2H 8JG.


0207 434 1215

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