Bauer Media UK is an entertainment network of iconic, multi-platform brands.
The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 19 countries including the UK, Germany, Poland, Australia, New Zealand and the USA and has 11,000 employees worldwide.
In the UK we reach over 25 million consumers. Our portfolio includes heat, KISS, Grazia, Empire, Motor Cycle News, Parkers, TV Choice, Take a Break, Bella, Magic and Absolute Radio. Our scale, coupled with the breadth of our portfolio, gives us an advantage over pure play magazine or radio competitors.
In an era where audiences are ever harder to categorise, we build strong cultural connections, drawing people together with the things that they really care about. Our brands become the lens through which our audiences see the world.
Our focus is on deep consumer insight and instinct, and when they collide, the sparks fly!
Today we are Britain’s biggest magazine publisher.
Our magazine heritage stretches back to 1953 with the launch of Angling Times and the acquisition in 1956 of Motor Cycle News, both still iconic brands within our portfolio. More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005.
Our Women’s Weekly magazines include Take A Break, which has long been the UK’s best-selling women’s weekly title, and TV Choice, the UK’s biggest selling magazine. In 2015, we created a new niche within the growing gardening market, with the launch of Modern Gardens, for an audience who want to enjoy their outdoor living space, without having to become expert gardeners.
Our digital business is harnessed under the Bauer Xcel umbrella, to leverage our scale and accelerate our digital ambitions, organically and through acquisition. Today we have 40 million unique users accessing Bauer brands globally and in the UK, we have over 100 websites and 50 digital editions of our print brands.
In early 2014, we launched our first digital-only brand in the UK, The Debrief. Created for constantly connected 20-something females, The Debrief delivers totally relevant content at the right time, through the right channels.
The seeds of Bauer Media’s radio business were planted in1990 with the acquisition of London dance station KISS FM. Today we operate 69 commercial, local, national and digital stations in the UK, including Absolute Radio, Magic, KISS and the Bauer City Network of 22 iconic local brands, situated in cities across the UK.
Bauer Media UK has the biggest commercial digital radio audience, with over half of total Bauer Radio listening taking place via a digital device.
In March 2016, Bauer Media began broadcasting six of its national radio stations on the UK’s second national DAB digital radio multiplex network, including two new launches; Mellow Magic and Magic Chilled.
In May 2016, Bauer Media announced the acquisition of the market-leading Midlands-based commercial radio group, Orion Media, which incorporates the Free Radio and Gem radio brands, further strengthening the Bauer City Network across one of the UK’s fastest-growing regions.
Bauer Media UK has also expanded its radio operation in to Europe, acquiring Nordic broadcaster SBS Radio in 2015. Reaching more than 10 million listeners weekly, through 20 highly demanded brands, SBS Radio is the leading commercial radio operator in Sweden and Denmark and is strongly positioned in Norway and Finland. And in February 2016, the KISS brand launched in Norway and Finland, with KISSTORY now also on-air in Norway.
In 1996, we acquired digital music TV channel The Box, that has grown into Box Plus Network, a seven-channel joint venture TV business with Channel4. Reaching 16 million viewers per month and offering more music than any other TV network, Box Plus Network brands include 4Music, KISS, Magic, Boxhits and Kerrang!
Want to find out more?
For magazine subscriptions please visit www.greatmagazines.co.uk
To find out more about the Bauer Media Group internationally, please visit: www.bauermedia.com