Video Ads Specs
Radio Players
Our Radio Players run video ads exclusively as pre-roll before the audio stream e.g. https://www.planetradio.co.uk/kiss/player
Pre-roll plays on user-initiated start of the audio stream.
This is sold in one of two ways:
- Part of Radio Player Takeover – Click for here more information.
- Programmatic video ad serving – Contact programmatic [at] bauermedia [dot] co [dot] uk for more information.
Please note: at the current moment in time, we do not offer video ad serving on our YouTube channels.
In Article Videos
In-article video ads are ads with video-only creatives, which appear between paragraphs of editorial content, existing as a standalone branded message.
It is supported on mobile web, tablet, and desktop inventory.
Examples:
Direct Campaigns
When supplying video assets to be uploaded and served through the Bauer ad server, please provide high-quality files following the below specs.
This allows us to create optimised versions for different devices, browsers and connection speeds.
We accept externally hosted URLs or ad manager hosted creatives (video file supplied).
We currently do not support VPAID tags.
| Delivered Ad Slot | ||
|---|---|---|
| 300×250 | Horizontal, All Devices | |
| 300×600 | Vertical, Mobile Only | |
| 640×480 | Horizontal, Desktop & Tablet | |
| Aspect Ratios/Minimum Resolution | ||
|---|---|---|
| Horizontal | 1280×960 (4:3), 1280×720 (16:9) | |
| Vertical | 720×1280 (9:16) | |
| Support File Types | ||
|---|---|---|
| MP4, 3GPP & MOV | H264, MPEG4 video, & AAC audio | |
| AVI | MJPEG video & PCM audio | |
| MPEGPS | MPEG2 video & MP2 audio | |
| WMV | ||
| File Size Limitations | ||
|---|---|---|
| Minimum | 4kb | |
| Maximum | 4mb | |
| Bitrate | ||
|---|---|---|
| Minimum | 1500 kbit/s | |
| Length | ||
|---|---|---|
| Maximum | 30 seconds | |
| Audio | ||
|---|---|---|
| Auto-play | No | |
| Vast Tags | ||
|---|---|---|
| VAST version minimum | 2.0 | |
| VAST version maximum | 4.2 | |
Please ensure your VAST tags use the correct template for their version
Please build all tracking into the VAST tag.
Test your vast tag here.
Programmatic
Teads
Direct sell on B2B sites only: Fleet News, Commercial Fleet, AM Online.
Example and more info: Teads on Fleet News
Please contact for more information: b2bpm [at] bauermedia [dot] co [dot] uk