The Challenge
Drive awareness of the ASDA beauty range among ASDA shoppers and non ASDA shoppers.
Case studies
ASDA BEAUTY
The Insight
74% of mums are working mums. A recent survey recognised that the average working mum works the equivalent of two full time jobs. She is time poor.
The heat & Closer audience are time poor but want to look good – they are 3 times more likely than the average mum to be a heavy user of cosmetics.
The idea
A regular feature curating the best beauty finds and trends from our beauty experts across the heat & Closer brands.
It showcased the ASDA beauty offering through engaging advertorials with expert tutorial & peer to peer videos.
Execution
