Building on their successful ‘Backbone of Britain’ campaign as the brand that keeps businesses and therefore Britain running, Ford wanted to capture the mood of the nation and cement a more meaningful bond with their target audience.
As well as a positive communication piece they also had the direct task of increasing leads that they could convert into sales.
- Maximise brand awareness
- Flexibility for multiple messages
- Always on approach
- Maximise moments of impact
- Authority on the market and ownership of two effective audiences