Ronan Keating has been approached by every theme park in the world to perform his biggest solo hit on a roller-coaster. As our brand-new Magic breakfast host could we convince Ronan to sing “Life is a Rollercoaster” on a rollercoaster?
Yes. Over twenty weeks of activity on Magic, we brought the partnership to life through delivered pre-recorded trails, social posts, livereads, competition rounds, a homepage takeover, online creativepage & video content. The campaign culminated in a complete social and on-air takeover for 2 days live from Universal Orlando.