Case studies

MOTORS.CO.UK

The car is a central hub, where the big moments and the little ones happen. After the pandemic, families were looking for their next adventure and were on the hunt for a new vehicle. Motors.co.uk needed to communicate that they were the site for families, ready to get them back on the open road.

 

The Challenge

The online car dealer wanted to educate audiences on their easy-to-use features, which made choosing the right car simple – saving consumers time and stress. The retailer needed a partner that could resonate with young & growing families – Bauer’s Autoventure were the people for the job.

This campaign showed great TOP OF FUNNEL IMPACT, meeting the following objectives:

  • Drive awareness & consideration amongst families in the ABC1 25-44 category
  • Educate audiences on the site’s user-friendly features
  • Resonate with young families in unique ways

The idea

Bauer Autoventure’s team of experts uncovered that spending habits had shifted, with individuals looking to treat themselves and a new car came top of individuals’ post-pandemic purchase lists.

Families also wanted to make memories & have a good time. 63% of people were looking to holiday in the UK that Summer.

After months of lockdowns encroaching upon life, Motors.co.uk wanted to encourage the nation to ‘Search less. Live more’. In this spirit, Bauer’s Autoventure created ‘Your Car Connections.

The multi-brand campaign was centered around Motors.co.uk’s user-friendly site, which aimed to take away the hassle and stress of purchasing a car. They also wanted to showcase their extensive portfolio, with an array of new and used vehicles – the retailer truly had something for every family.

Inspired by staycations, which were on the rise, Bauer weaved the car dealer’s messaging and features into relevant travel, leisure and tourism content – with Motors.co.uk in the driving seat.

Execution

The Motors.co.uk x Autoventure partnership utilised Bauer’s family & auto brands, spanning across Absolute Radio, Magic Radio, Car, Mother&Baby & The Juggle. 

The client’s site was seamlessly integrated into existing features & bespoke editorial content, to connect & resonate with audiences.

Download the PDF for more details around how the campaign was executed.

Results

62%

of those exposed reported liking the brand more

9%

would now consider buying their car from the brand

46%

agreed the site helps individuals search less and live more

36%

brand awareness - +13%