8 day Spotlight campaign, with credits and presenter live reads on day of handset launch.
Shared creative page across all brands with a huge prize fund giving away 21 x S21 Ultra 5G handsets.
Huge engagement: high page views & entries.
Social clicks package on KISS, Magic and Absolute to drive more entries in the final hours of the competition.
Social competition on KISS with an extra chance to win the handset.
Sponsored ‘Afternoons’ across these 3 main stations for 6 x days.
4 x ad break buyouts per show, allowing Samsung to play ‘21 Songs in a Row’ to reinforce the S21 name of handset.
Credits and presenter live reads throughout to support.
KISS, MAGIC, ABSOLUTE
Talent fronted social videos using the handset and the features of the phone in fun challenges.
Ronan Keating (Magic Radio) and Jason Manford (Absolute Radio), showing ‘21 Moments in my Day’.
KISS talent: Jordan & Perri, Harriet, Michael, Daisy, Henrie. Four videos using all presenters, doing a challenge using the features of the phone (i.e. guess the KISS image from 100x Zoom).
Pushed out on Social with chance to win handset for each video and shared by talent on their own socials.
Digital Audio with Octave targeting mobile based inventory, Aensuring we capture people at a time when they are using their mobile device!