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Mother & Baby

When it comes to raising a child, no one knows the market better than Mother & Baby.

Our lively, engaging content offers mums (and dads) advice in a friendly, supportive manner at a time when they need it most and our website ( receives more than 1.8 million users and 6.8m page views every month.And brands know that winning a prestigious Mother & Baby Award means that seven out of 10 readers are more likely to purchase a product. That’s how powerful we are at parenting.

Sub Brands

The website of Mother&Baby Magazine, the UK’s number 1 parenting digital magazine, is full of the trusted expert advice mums expect from the brand. From trying to conceive, through pregnancy, to baby and toddler, the site is packed with advice for every stage of motherhood. The new Shopping & Reviews section provides real mums’ reviews on all the latest pregnancy, baby and toddler products, from pushchairs to car seats, and baby monitors to skincare. Keep up to date with parenting news and celebrity gossip, be entertained with the funny side of parenting, and find fashion and beauty products for maternity and new mums.

Mother & Baby Awards

The Mother&Baby Awards have been running for 25 years and are the most rigorous awards in the industry. At Mother and Baby we know what it’s like to be a first-time mum. Going shopping for all those baby essentials is a lot of fun – but also incredibly daunting. When you’re buying a travel system that costs more than your first car, you want to know you’re making the right choice! That’s why the awards are such a crucial element of the buying decision. Mums look out for a Mother&Baby Awards rosette when choosing what to buy, they keep the Mother and Baby Best Buys booklet to ensure they are buying the best, and continue to check our website to investigate what products they need.

Having surveyed the million users of the Mother&Baby website we know:

  1. 84% of parents are intrigued to see the winners
  2. 70% have bought a product as a result of the awards
  3. 61% of parents rely on the awards to help them choose the right product
  4. M&B readers intend to spend £98m on big items
  5. Your win gives you access to over £2.2bn of parents yearly spend

The reason mums believe in our awards is because we put all your products through their paces with the help of more than 1,000 mums and their babies. They test every single one of the entered products, helping us select the best of the best and making the Mother&Baby awards the most prestigious in the parenting market, but don’t just take our word for it:

It’s a well-recognised fact that Mother&Baby are the most meaningful and prestigious awards in the industry. The thoroughness and impartiality of the testing means that retailers and consumers recognise that award winning products really have been put through their paces and can be trusted to deliver on quality and value. We have seen an up-lift in sales of the Taf Toys Developmental Pillow as a direct result of winning a Mother&Baby award and the publicity surrounding the awards has a positive effect on the brand as a whole. The feedback that we receive from testers is also really important as it allows us to learn exactly what mums and their babies value in our products. Managing Director, Halilit

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