29 November 2023
David Tighe to step down from Bauer Media Audio role in Northern Ireland
David Tighe, Managing Director, Northern Ireland is to leave his role as Bauer Media Audio restructures it’s UK Leadership Team.…
The Challenge
The key aims were to raise awareness of V by Very as a credible label and increase brand perception, as well as positioning V by Very as on-trend and seasonally relevant.
The Insight
Brand insight told us our target audience needed more value from their purchases and inspiration on how to style key pieces.
The idea
We created an interactive shoppable, shareable content series inspired by V by Very’s range, curated by our own fashion influencers and distributed across Bauer’s key fashion brands. The content focused on one key investment piece every fortnight with each brand offering unique style solutions suited to their distinct audience.
Execution
Results
62% took action as a result of being exposed to the campaign
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