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The Challenge

The key aims were to raise awareness of V by Very as a credible label and increase brand perception, as well as positioning V by Very as on-trend and seasonally relevant.

The Insight

Brand insight told us our target audience needed more value from their purchases and inspiration on how to style key pieces.

The idea

We created an interactive shoppable, shareable content series inspired by V by Very’s range, curated by our own fashion influencers and distributed across Bauer’s key fashion brands. The content focused on one key investment piece every fortnight with each brand offering unique style solutions suited to their distinct audience.



62% took action as a result of being exposed to the campaign

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