ON THE BEACH
THE CHALLENGE Despite holidaymakers finally jetting off on their jollies, summer is the time when On the Beach suffers the…Read More
The aim was generate awareness of Sky’s expert movie credentials, increase a sense of warmth for the brand and ultimately get people to subscribe to the Sky Cinema.
Consumers are bamboozled by entertainment choices and the need for filtered and curated recommendations from a trusted source is stronger now than it has ever been.
Utilising our top-tier presenters, Sky Cinema talent (Alex Zane) and the movie experts behind the Empire Podcast, we not only showcased the breadth of titles available on Sky Cinema, but also recommended the must-see films, providing a genuinely useful clutter-busting guide for our audience.