The world’s media, tech and advertising industries united once again last week, for the global sensation that is Cannes Lions. Bauer Media welcomed industry guests to an exclusive morning event that centred on the transformative power of audio.

Held at the iconic Carlton Cannes, “Breakfast with Bauer Media” was introduced by UK Managing Director Simon Kilby and brought together some of Bauer’s most beloved presenters – Greatest Hits star Martin Kemp, podcast and KISS hosts Olivia Atwood and Pete Wicks, plus Kimberly Wyatt, former Pussycat Doll and Hits Radio presenter.

The panel emphasised audio’s unique capacity to forge intimate connections with the audience and how audio is now a 360 medium, with visuals and events. Pete Wicks and Olivia Atwood brought their cheeky personalities to the event: the pair who launched new Kiss weekend show “The Sunday Roast,” spoke about fostering community through their platforms. Martin Kemp and Kimberly Wyatt shares stories of their memories of radio, from their successful music careers.

Bauer’s presence at Cannes also included a partnership with the Advertising Association and the UK Advertising Global Dinner, featuring a DJ set from Kimberly Wyatt on Carlton Beach.