Lockdown has changed the rules for brands and advertisers, so how your brand chooses to behave during this crisis could have a lasting effect on its brand health.
It is more critical than ever for brands to find the right tone to communicate safely and effectively as consumers become increasingly judgemental and open to brand swtiching.
MAGAZINES & RADIO: VITAL LOCKDOWN COMPANIONS
88% have been listening to radio
TOP 5 MAGAZINE
TOP 5 RADIO CONTENT
NEW ROUTNES, NEW BUYING BEHAVIOUR
INCREASED COMFORT BUYING
Reasons for spending money has changed. 44% of people are making non-essential purchases to keep themselves and their locked-down companions entertained & rewarded and to ease their way through these difficult times.
THE SHIFT IN INFLUENCE ON PURCHASING DECISIONS
Price, quality & value are still important but now other factors are increasingly influencing buying decisions. Below are the top 6 factors that have shifted on influencing purchasing decisions.
THE UNLOCKED OUTLOOK
They are looking forward to getting back to the people and things that they love when they are finally allowed out of their homes, whether that is hugging their loved ones, nat having to queue to shop, having a holiday or simply a haircut.
If you’d like more information on this research or to see the full report contact your Bauer representative or email firstname.lastname@example.org