CHANGING BEHAVIOUR IN CHALLENGING TIMES
CHANGING BEHAVIOUR & ATTITUDES
POSITIVITY OUTWEIGHS PESSIMISM: ¼ are feeling pessimistic so the majority of people are feeling relatively positive about the situation.
THE NEW BUSY: 70% of respondents said that they have had to cancel something significant mostly social, holiday and travel plans. With more time on their hands, they are taking walks, spring cleaning, gardening and doing DIY.
FUNCTION OVER FUN: There is an increase in functional in-home buying such as gardening, hobby-related, electrical & DIY products
A NEW SENSE OF COMMUNITY: 1 in 5 are helping others with groceries and 1 in 10 have joined a community support initiative
NEW ROUTINES, NEW MEDIA BEHAVIOUR
MORE SMARTSPEAKER LISTENING: People are using connected devices such as smart speakers 15% more to listen to radio
MORE MAGAZINE READING: 6% are reading more magazines in key categories such as special interest, music/film, TV listings and women’s lifestyle
HOW BAUER MEDIA IS RESPONDING
Whether its radio stations are being broadcast from home, Country Walking’s #Walk1000Miles campaign producing guides on walking safely during crisis, Empire launching an initiative to help save our favourite cinemas or Mother & Baby providing tips on working at home with a toddler, Bauer brands are adapting to continue to provide useful content to our loyal listeners and readers.
If you’d like more information on this research contact your Bauer representative or email email@example.com