Our cultural impact



Bauer Media UK is committed to focusing on sustainability, having identified a need to both reduce its footprint and to use its influential position to drive behavioural change amongst its audiences.

25 million UK consumers are reached through Bauer Media’s portfolio of world-class, multi-platform media and entertainment brands including Closer, Country Walking, Grazia, CAR, KISS, Magic, Absolute Radio and the Hits Radio Brand.

As a large-scale producer and distributor with the position to both influence audiences on environmental issues and reduce its operational impact on the planet, Bauer Media recognises its unique dual role and responsibility.


We recognise that we both respond to and set agendas for the cultural issues of the day.

Sustainability is one of the pivotal issues this generation will face, and we commit to playing our part in achieving a better future for our planet and its people. Bauer Media approaches this in two ways.

Firstly, as a scaled producer, distributor and broadcaster that is responsible for reducing any negative environmental impact of its business operations.

Secondly, we have the power to influence audiences, their views and habits and can play our part in the sustainability debate. 

OUR sustainability pledges

This year Bauer Media UK committed to eight key sustainability pledges. These cover everything from the use of our brands and platforms to encourage positive audience behaviour, to using sustainable paper in our magazines and transitioning to an electric company fleet.


For examples of what Bauer and our brands have been doing over the last couple of years, take a look at our Sustainability Playbook- also downloadable at the bottome of this page.

But we know that we can't stop there.  That's why we are constantly looking for new ways to improve, both within our brands and as a wider company. 


April was Earth Month, and we filled it with activities and initiatives that Bauer and its people could get involved with. 

The aim of Earth Month was to use the spotlight of #earthday2022 to embed the Bauer Sustainability Strategy, interweaving it into day-to-day leadership, capabilities, insights and actions. 

Take a closer look at just some of the things we got up to by clicking on the image below.

Earth Month Retrospect


Sustainability Milestones July 2022


Plus check out the video below to find out more about some other things that we've been working on and towards.

Bauer Sustainability Playbook 2021